diff --git a/operator/CHANGELOG.md b/operator/CHANGELOG.md
index b836901242286..a6f7cae8bab2d 100644
--- a/operator/CHANGELOG.md
+++ b/operator/CHANGELOG.md
@@ -1,5 +1,6 @@
 ## Main
 
+- [12370](https://github.com/grafana/loki/pull/12370) **periklis**: Update Loki operand to v2.9.6
 - [12333](https://github.com/grafana/loki/pull/12333) **periklis**: Bump max OpenShift version to next release
 
 ## 0.6.0 (2024-03-19)
diff --git a/operator/bundle/community-openshift/manifests/loki-operator.clusterserviceversion.yaml b/operator/bundle/community-openshift/manifests/loki-operator.clusterserviceversion.yaml
index 0fe4276c4b726..36639683bc0d3 100644
--- a/operator/bundle/community-openshift/manifests/loki-operator.clusterserviceversion.yaml
+++ b/operator/bundle/community-openshift/manifests/loki-operator.clusterserviceversion.yaml
@@ -150,7 +150,7 @@ metadata:
     categories: OpenShift Optional, Logging & Tracing
     certified: "false"
     containerImage: docker.io/grafana/loki-operator:0.6.0
-    createdAt: "2024-03-19T14:29:49Z"
+    createdAt: "2024-03-27T08:04:23Z"
     description: The Community Loki Operator provides Kubernetes native deployment
       and management of Loki and related logging components.
     features.operators.openshift.io/disconnected: "true"
@@ -1714,7 +1714,7 @@ spec:
                 - /manager
                 env:
                 - name: RELATED_IMAGE_LOKI
-                  value: docker.io/grafana/loki:2.9.4
+                  value: docker.io/grafana/loki:2.9.6
                 - name: RELATED_IMAGE_GATEWAY
                   value: quay.io/observatorium/api:latest
                 - name: RELATED_IMAGE_OPA
@@ -1838,7 +1838,7 @@ spec:
   provider:
     name: Grafana Loki SIG Operator
   relatedImages:
-  - image: docker.io/grafana/loki:2.9.4
+  - image: docker.io/grafana/loki:2.9.6
     name: loki
   - image: quay.io/observatorium/api:latest
     name: gateway
diff --git a/operator/bundle/community/manifests/loki-operator.clusterserviceversion.yaml b/operator/bundle/community/manifests/loki-operator.clusterserviceversion.yaml
index 5179090de0365..0e73ba8ac3953 100644
--- a/operator/bundle/community/manifests/loki-operator.clusterserviceversion.yaml
+++ b/operator/bundle/community/manifests/loki-operator.clusterserviceversion.yaml
@@ -150,7 +150,7 @@ metadata:
     categories: OpenShift Optional, Logging & Tracing
     certified: "false"
     containerImage: docker.io/grafana/loki-operator:0.6.0
-    createdAt: "2024-03-19T14:29:48Z"
+    createdAt: "2024-03-27T08:04:21Z"
     description: The Community Loki Operator provides Kubernetes native deployment
       and management of Loki and related logging components.
     operators.operatorframework.io/builder: operator-sdk-unknown
@@ -1694,7 +1694,7 @@ spec:
                 - /manager
                 env:
                 - name: RELATED_IMAGE_LOKI
-                  value: docker.io/grafana/loki:2.9.4
+                  value: docker.io/grafana/loki:2.9.6
                 - name: RELATED_IMAGE_GATEWAY
                   value: quay.io/observatorium/api:latest
                 - name: RELATED_IMAGE_OPA
@@ -1806,7 +1806,7 @@ spec:
   provider:
     name: Grafana Loki SIG Operator
   relatedImages:
-  - image: docker.io/grafana/loki:2.9.4
+  - image: docker.io/grafana/loki:2.9.6
     name: loki
   - image: quay.io/observatorium/api:latest
     name: gateway
diff --git a/operator/bundle/openshift/manifests/loki-operator.clusterserviceversion.yaml b/operator/bundle/openshift/manifests/loki-operator.clusterserviceversion.yaml
index f492a055d8fbd..280feb0604633 100644
--- a/operator/bundle/openshift/manifests/loki-operator.clusterserviceversion.yaml
+++ b/operator/bundle/openshift/manifests/loki-operator.clusterserviceversion.yaml
@@ -150,7 +150,7 @@ metadata:
     categories: OpenShift Optional, Logging & Tracing
     certified: "false"
     containerImage: quay.io/openshift-logging/loki-operator:0.1.0
-    createdAt: "2024-03-19T14:29:51Z"
+    createdAt: "2024-03-27T08:04:24Z"
     description: |
       The Loki Operator for OCP provides a means for configuring and managing a Loki stack for cluster logging.
       ## Prerequisites and Requirements
@@ -1699,7 +1699,7 @@ spec:
                 - /manager
                 env:
                 - name: RELATED_IMAGE_LOKI
-                  value: quay.io/openshift-logging/loki:v2.9.4
+                  value: quay.io/openshift-logging/loki:v2.9.6
                 - name: RELATED_IMAGE_GATEWAY
                   value: quay.io/observatorium/api:latest
                 - name: RELATED_IMAGE_OPA
@@ -1823,7 +1823,7 @@ spec:
   provider:
     name: Red Hat
   relatedImages:
-  - image: quay.io/openshift-logging/loki:v2.9.4
+  - image: quay.io/openshift-logging/loki:v2.9.6
     name: loki
   - image: quay.io/observatorium/api:latest
     name: gateway
diff --git a/operator/config/overlays/community-openshift/manager_related_image_patch.yaml b/operator/config/overlays/community-openshift/manager_related_image_patch.yaml
index 0b11adb57bbeb..68084a4404901 100644
--- a/operator/config/overlays/community-openshift/manager_related_image_patch.yaml
+++ b/operator/config/overlays/community-openshift/manager_related_image_patch.yaml
@@ -9,7 +9,7 @@ spec:
         - name: manager
           env:
           - name: RELATED_IMAGE_LOKI
-            value: docker.io/grafana/loki:2.9.4
+            value: docker.io/grafana/loki:2.9.6
           - name: RELATED_IMAGE_GATEWAY
             value: quay.io/observatorium/api:latest
           - name: RELATED_IMAGE_OPA
diff --git a/operator/config/overlays/community/manager_related_image_patch.yaml b/operator/config/overlays/community/manager_related_image_patch.yaml
index 0b11adb57bbeb..68084a4404901 100644
--- a/operator/config/overlays/community/manager_related_image_patch.yaml
+++ b/operator/config/overlays/community/manager_related_image_patch.yaml
@@ -9,7 +9,7 @@ spec:
         - name: manager
           env:
           - name: RELATED_IMAGE_LOKI
-            value: docker.io/grafana/loki:2.9.4
+            value: docker.io/grafana/loki:2.9.6
           - name: RELATED_IMAGE_GATEWAY
             value: quay.io/observatorium/api:latest
           - name: RELATED_IMAGE_OPA
diff --git a/operator/config/overlays/development/manager_related_image_patch.yaml b/operator/config/overlays/development/manager_related_image_patch.yaml
index a9c7cf22f1d1e..65b258b1c41cc 100644
--- a/operator/config/overlays/development/manager_related_image_patch.yaml
+++ b/operator/config/overlays/development/manager_related_image_patch.yaml
@@ -9,6 +9,6 @@ spec:
         - name: manager
           env:
           - name: RELATED_IMAGE_LOKI
-            value: docker.io/grafana/loki:2.9.4
+            value: docker.io/grafana/loki:2.9.6
           - name: RELATED_IMAGE_GATEWAY
             value: quay.io/observatorium/api:latest
diff --git a/operator/config/overlays/openshift/manager_related_image_patch.yaml b/operator/config/overlays/openshift/manager_related_image_patch.yaml
index 28c00163194a7..7b10a721a0b8b 100644
--- a/operator/config/overlays/openshift/manager_related_image_patch.yaml
+++ b/operator/config/overlays/openshift/manager_related_image_patch.yaml
@@ -9,7 +9,7 @@ spec:
         - name: manager
           env:
           - name: RELATED_IMAGE_LOKI
-            value: quay.io/openshift-logging/loki:v2.9.4
+            value: quay.io/openshift-logging/loki:v2.9.6
           - name: RELATED_IMAGE_GATEWAY
             value: quay.io/observatorium/api:latest
           - name: RELATED_IMAGE_OPA
diff --git a/operator/docs/operator/compatibility.md b/operator/docs/operator/compatibility.md
index 2fc1e79662d1c..30f86e0c272e6 100644
--- a/operator/docs/operator/compatibility.md
+++ b/operator/docs/operator/compatibility.md
@@ -38,3 +38,4 @@ The versions of Loki compatible to be run with the Loki Operator are:
 * v2.9.2
 * v2.9.3
 * v2.9.4
+* v2.9.6
diff --git a/operator/hack/addons_dev.yaml b/operator/hack/addons_dev.yaml
index f2538cd9f5af1..9021682211a89 100644
--- a/operator/hack/addons_dev.yaml
+++ b/operator/hack/addons_dev.yaml
@@ -29,7 +29,7 @@ spec:
     spec:
       containers:
         - name: logcli
-          image: docker.io/grafana/logcli:2.9.4-amd64
+          image: docker.io/grafana/logcli:2.9.6-amd64
           imagePullPolicy: IfNotPresent
           command:
             - /bin/sh
@@ -73,7 +73,7 @@ spec:
     spec:
       containers:
         - name: promtail
-          image: docker.io/grafana/promtail:2.9.4
+          image: docker.io/grafana/promtail:2.9.6
           args:
             - -config.file=/etc/promtail/promtail.yaml
             - -log.level=info
diff --git a/operator/hack/addons_ocp.yaml b/operator/hack/addons_ocp.yaml
index 5a09cbc0e6aa4..47faa521b5fe6 100644
--- a/operator/hack/addons_ocp.yaml
+++ b/operator/hack/addons_ocp.yaml
@@ -29,7 +29,7 @@ spec:
     spec:
       containers:
         - name: logcli
-          image: docker.io/grafana/logcli:2.9.4-amd64
+          image: docker.io/grafana/logcli:2.9.6-amd64
           imagePullPolicy: IfNotPresent
           command:
             - /bin/sh
@@ -70,7 +70,7 @@ spec:
     spec:
       containers:
         - name: promtail
-          image: docker.io/grafana/promtail:2.9.4
+          image: docker.io/grafana/promtail:2.9.6
           args:
             - -config.file=/etc/promtail/promtail.yaml
             - -log.level=info
diff --git a/operator/internal/manifests/var.go b/operator/internal/manifests/var.go
index c81636fe5a553..bfdef5d0db592 100644
--- a/operator/internal/manifests/var.go
+++ b/operator/internal/manifests/var.go
@@ -59,7 +59,7 @@ const (
 	EnvRelatedImageGateway = "RELATED_IMAGE_GATEWAY"
 
 	// DefaultContainerImage declares the default fallback for loki image.
-	DefaultContainerImage = "docker.io/grafana/loki:2.9.4"
+	DefaultContainerImage = "docker.io/grafana/loki:2.9.6"
 
 	// DefaultLokiStackGatewayImage declares the default image for lokiStack-gateway.
 	DefaultLokiStackGatewayImage = "quay.io/observatorium/api:latest"