diff --git a/.github/workflows/cpp-swift-analysis.yml b/.github/workflows/cpp-swift-analysis.yml
index 4b923f1b39c6..3af9c3c5e4ea 100644
--- a/.github/workflows/cpp-swift-analysis.yml
+++ b/.github/workflows/cpp-swift-analysis.yml
@@ -48,7 +48,7 @@ jobs:
     - name: "Build Swift extractor using Bazel"
       run: |
         bazel clean --expunge
-        bazel run //swift:create-extractor-pack --nouse_action_cache --noremote_accept_cached --noremote_upload_local_results --spawn_strategy=local
+        bazel run //swift:install --nouse_action_cache --noremote_accept_cached --noremote_upload_local_results --spawn_strategy=local
         bazel shutdown
 
     - name: Perform CodeQL Analysis
diff --git a/actions/BUILD.bazel b/actions/BUILD.bazel
index 643d40897185..b1af486543c6 100644
--- a/actions/BUILD.bazel
+++ b/actions/BUILD.bazel
@@ -2,19 +2,8 @@ load("//misc/bazel:pkg.bzl", "codeql_pack")
 
 package(default_visibility = ["//visibility:public"])
 
-[
-    codeql_pack(
-        name = "-".join(parts),
-        srcs = [
-            "//actions/extractor",
-        ],
-        pack_prefix = "/".join(parts),
-    )
-    for parts in (
-        [
-            "experimental",
-            "actions",
-        ],
-        ["actions"],
-    )
-]
+codeql_pack(
+    name = "actions",
+    srcs = ["//actions/extractor"],
+    experimental = True,
+)
diff --git a/misc/bazel/pkg.bzl b/misc/bazel/pkg.bzl
index 62c2ee199459..d455e99c7493 100644
--- a/misc/bazel/pkg.bzl
+++ b/misc/bazel/pkg.bzl
@@ -429,6 +429,8 @@ def codeql_pack(
         arch_overrides = None,
         pack_prefix = None,
         install_dest = "extractor-pack",
+        installer_alias = "install",
+        experimental = False,
         **kwargs):
     """
     Define a codeql pack.
@@ -448,21 +450,64 @@ def codeql_pack(
     contain the `{CODEQL_PLATFORM}` marker.
     All files in the pack will be prefixed with `name`, unless `pack_prefix` is set, then is used instead.
 
-    This rule also provides a convenient installer target, with a path governed by `install_dest`.
-    This installer is used for installing this pack into the source-tree, relative to the directory where the rule is used.
-    See `codeql_pack_install` for more details.
+    This rule also provides a convenient installer target named `<name>-installer`, with a path governed by `install_dest`,
+    unless `install_dest == None`. This installer is used for installing this pack into the source-tree, relative to the
+    directory where the rule is used. See `codeql_pack_install` for more details. If present, `installer_alias` is used
+    to define a shorthand alias for `<name>-installer`. Be sure to change `installer_alias` or set it to `None` if a
+    bazel package defines multiple `codeql_pack`s.
+
+    If `experimental = True`, a second `codeql_pack` named `<name>-experimental` is defined alongside the primary one with
+    an `experimental` pack prefix and no installer, intended to be used when packaging the full distribution.
 
     This function does not accept `visibility`, as packs are always public to make it easy to define pack groups.
     """
-    internal = _make_internal(name)
-    zips = zips or {}
     if pack_prefix == None:
         pack_prefix = name
+    _codeql_pack_impl(
+        name,
+        srcs,
+        zips,
+        arch_overrides,
+        pack_prefix,
+        install_dest,
+        installer_alias,
+        pkg_filegroup_kwargs = kwargs,
+    )
+    if experimental:
+        _codeql_pack_impl(
+            "%s-experimental" % name,
+            srcs,
+            zips,
+            arch_overrides,
+            pack_prefix = "experimental/%s" % pack_prefix,
+            install_dest = None,
+            installer_alias = None,
+            pkg_filegroup_kwargs = kwargs,
+        )
+
+        # TODO: remove this after internal repo update
+        native.alias(
+            name = "experimental-%s" % name,
+            actual = "%s-experimental" % name,
+            visibility = ["//visibility:public"],
+        )
+
+def _codeql_pack_impl(
+        name,
+        srcs,
+        zips,
+        arch_overrides,
+        pack_prefix,
+        install_dest,
+        installer_alias,
+        pkg_filegroup_kwargs):
+    internal = _make_internal(name)
+    zips = zips or {}
     pkg_filegroup(
         name = internal("all"),
         srcs = srcs,
         visibility = ["//visibility:private"],
-        **kwargs
+        **pkg_filegroup_kwargs
     )
     _codeql_pack_info(
         name = name,
@@ -473,7 +518,12 @@ def codeql_pack(
         # packs are always public, so that we can easily bundle them into groups
         visibility = ["//visibility:public"],
     )
-    _codeql_pack_install(internal("installer"), [name], install_dest = install_dest, apply_pack_prefix = False)
+    if install_dest:
+        _codeql_pack_install(internal("installer"), [name], install_dest = install_dest, apply_pack_prefix = False)
+
+        # TODO: remove deprecated `native.existing_rule(installer_alias)` after internal repo update
+        if installer_alias and not native.existing_rule(installer_alias):
+            native.alias(name = installer_alias, actual = internal("installer"))
 
 strip_prefix = _strip_prefix
 
diff --git a/rust/BUILD.bazel b/rust/BUILD.bazel
index 848a5dbb78a6..aee5d77aa643 100644
--- a/rust/BUILD.bazel
+++ b/rust/BUILD.bazel
@@ -46,20 +46,11 @@ codeql_pkg_files(
     ],
 )
 
-[
-    codeql_pack(
-        name = "-".join(parts),
-        srcs = [
-            ":root-files",
-            ":tools",
-        ],
-        pack_prefix = "/".join(parts),
-    )
-    for parts in (
-        [
-            "experimental",
-            "rust",
-        ],
-        ["rust"],
-    )
-]
+codeql_pack(
+    name = "rust",
+    srcs = [
+        ":root-files",
+        ":tools",
+    ],
+    experimental = True,
+)
diff --git a/rust/README.md b/rust/README.md
index 87c7072c6758..2f9a7503abb7 100644
--- a/rust/README.md
+++ b/rust/README.md
@@ -13,7 +13,7 @@ If you don't have the `semmle-code` repo you may need to install Bazel manually,
 
 This approach uses a released `codeql` version and is simpler to use for QL development. From your `semmle-code` directory run:
 ```bash
-bazel run @codeql//rust:rust-installer
+bazel run @codeql//rust:install
 ```
 You now need to create a [per-user CodeQL configuration file](https://docs.github.com/en/code-security/codeql-cli/using-the-advanced-functionality-of-the-codeql-cli/specifying-command-options-in-a-codeql-configuration-file#using-a-codeql-configuration-file) and specify the option:
 ```
diff --git a/swift/README.md b/swift/README.md
index a39c0ea55788..b5be374b5e70 100644
--- a/swift/README.md
+++ b/swift/README.md
@@ -13,7 +13,7 @@ brew install bazelisk
 then from the `ql` directory run
 
 ```bash
-bazel run //swift:create-extractor-pack
+bazel run //swift:install
 ```
 
 If you are running on macOS and you encounter errors mentioning `XXX is unavailable: introduced in macOS YY.ZZ`,
diff --git a/swift/actions/build-and-test/action.yml b/swift/actions/build-and-test/action.yml
index 2522f545c05f..4048560640b2 100644
--- a/swift/actions/build-and-test/action.yml
+++ b/swift/actions/build-and-test/action.yml
@@ -48,7 +48,7 @@ runs:
     - name: Build Swift extractor
       shell: bash
       run: |
-        bazel run //swift:create-extractor-pack
+        bazel run //swift:install
     - name: Run codegen tests
       if : ${{ github.event_name == 'pull_request' }}
       shell: bash