The data behind the story The Rams Are Dead To Me, So I Answered 3,352 Questions To Find A New NFL Team.
Contains grades for each NFL franchise in 16 categories, to be used to pick a new favorite team.
Key for categories:
| abbrev | category |
|---|---|
| FRL | Fan relations - Courtesy by players, coaches and front offices toward fans, and how well a team uses technology to reach them |
| OWN | Ownership - Honesty; loyalty to core players and the community |
| PLA | Players - Effort on the field, likability off it |
| FUT | Future wins - Projected wins over next 5 seasons |
| BWG | Bandwagon Factor - Are the team's next 5 years likely to be better than their previous 5? |
| TRD | Tradition - Championships/division titles/wins in team's entire history |
| BNG | Bang for the buck - Wins per fan dollars spent |
| BEH | Behavior - Suspensions by players on team since 2007, with extra weight to transgressions vs. women |
| NYP | Proximity to New York City |
| SLP | Proximity to St. Louis |
| AFF | Affordability - Price of tickets, parking and concessions |
| SMK | Small Market - Size of market in terms of population, where smaller is better |
| STX | Stadium experience - Quality of venue; fan-friendliness of environment; frequency of game-day promotions |
| CCH | Coaching - Strength of on-field leadership |
| UNI | Uniform - Stylishness of uniform design, according to Uni Watch's Paul Lukas |
| BMK | Big Market - Size of market in terms of population, where bigger is better |
Should be used in conjunction with weights derived from a survey structured like this: http://www.allourideas.org/nflteampickingsample.