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master_basic_stats.view.lkml
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master_basic_stats.view.lkml
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include: "entity_base.view.lkml"
view: stats {
extension: required
dimension: cost_usd {
type: number
sql: (${cost} / 1000000) ;;
}
measure: total_cost {
hidden: yes
type: sum
sql: ${cost} ;;
}
measure: total_cost_usd {
label: "Cost"
type: sum
sql: ${cost_usd} ;;
value_format_name: usd_0
}
measure: total_conversions {
label: "Conversions"
type: sum
sql: ${conversions} ;;
value_format_name: decimal_0
}
measure: total_impressions {
label: "Impressions"
type: sum
sql: ${impressions} ;;
drill_fields: [external_customer_id, total_impressions]
value_format_name: decimal_0
}
measure: total_interactions {
label: "Interactions"
type: sum
sql: ${interactions} ;;
drill_fields: [external_customer_id, total_impressions]
value_format_name: decimal_0
}
measure: total_clicks {
label: "Clicks"
type: sum
sql: ${clicks} ;;
value_format_name: decimal_0
}
## Due the manner in which Looker compiles SQL queries, finding weighted averages in this instance is better accomplished through an aggregated measure
## rather than creating a new dimension to be aggregated over
measure: average_interaction_rate {
label: "Interation Rate"
type: number
sql: ${total_interactions}*1.0/nullif(${total_impressions},0) ;;
value_format_name: percent_2
}
measure: average_click_rate {
label: "Click Through Rate"
type: number
sql: ${total_clicks}*1.0/nullif(${total_impressions},0) ;;
value_format_name: percent_2
}
measure: average_cost_per_conversion {
label: "Cost per Conversion"
type: number
sql: ${total_cost_usd}*1.0 / NULLIF(${total_conversions},0) ;;
value_format_name: usd
}
measure: average_cost_per_click {
label: "Cost per Click"
type: number
sql: ${total_cost_usd}*1.0 / NULLIF(${total_clicks},0) ;;
value_format_name: usd
}
measure: average_cost_per_interaction {
label: "Cost per Interaction"
type: number
sql: ${total_cost_usd}*1.0 / NULLIF(${total_interactions},0) ;;
value_format_name: usd
}
measure: average_cost_per_impression {
label: "Cost per Impression"
type: number
sql: ${total_cost_usd}*1.0 / NULLIF(${total_impressions},0) ;;
value_format_name: usd
}
measure: average_conversion_rate {
label: "Conversion Rate"
type: number
sql: ${total_conversions}*1.0 / NULLIF(${total_clicks},0) ;;
value_format_name: percent_2
}
}
view: base_stats {
extends: [base] ## from entity base table
extension: required
dimension_group: date {
hidden: yes
}
dimension: day_of_week {
hidden: yes
}
dimension: month {
hidden: yes
}
dimension: month_of_year {
hidden: yes
}
dimension: quarter {
hidden: yes
}
dimension: week {
hidden: yes
}
dimension: year {
hidden: yes
}
}
view: master_stats {
extends: [ad_criterion_base, base, stats]
sql_table_name:
{% if (ad._in_query or master_stats.creative_id._in_query) %}
adwords_v201609.AdBasicStats_6747157124
{% elsif (audience._in_query or master_stats.audience_criterion_id._in_query) %}
adwords_v201609.AudienceBasicStats_6747157124
{% elsif (keyword._in_query or master_stats.criteria_id._in_query) %}
adwords_v201609.KeywordBasicStats_6747157124
{% elsif (ad_group._in_query or master_stats.ad_group_id._in_query) %}
{% if master_stats.hour_of_day._in_query %}
adwords_v201609.HourlyAdGroupStats_6747157124
{% else %}
adwords_v201609.AdGroupBasicStats_6747157124
{% endif %}
{% elsif (campaign._in_query or master_stats.campaign_id._in_query) %}
{% if master_stats.hour_of_day._in_query %}
adwords_v201609.HourlyCampaignStats_6747157124
{% else %}
adwords_v201609.CampaignBasicStats_6747157124
{% endif %}
{% else %}
{% if master_stats.hour_of_day._in_query %}
adwords_v201609.HourlyAccountStats_6747157124
{% else %}
adwords_v201609.AccountBasicStats_6747157124
{% endif %}
{% endif %} ;;
dimension: _data {
sql: TIMESTAMP(${TABLE}._DATA_DATE) ;;
}
dimension: _latest {
sql: TIMESTAMP(${TABLE}._LATEST_DATE) ;;
}
dimension: hour_of_day {
type: number
sql: ${TABLE}.HourOfDay ;;
}
dimension: audience_criterion_id {
type: number
sql: ${TABLE}.CriterionId ;;
}
dimension: active_view_impressions {
type: number
sql: ${TABLE}.ActiveViewImpressions ;;
}
dimension: active_view_measurability {
type: number
sql: ${TABLE}.ActiveViewMeasurability ;;
}
dimension: active_view_measurable_cost {
type: number
sql: ${TABLE}.ActiveViewMeasurableCost ;;
}
dimension: active_view_measurable_impressions {
type: number
sql: ${TABLE}.ActiveViewMeasurableImpressions ;;
}
dimension: active_view_viewability {
type: number
sql: ${TABLE}.ActiveViewViewability ;;
}
dimension: ad_group_id {
type: number
sql: ${TABLE}.AdGroupId ;;
}
dimension: ad_network_type1 {
type: string
sql: ${TABLE}.AdNetworkType1 ;;
}
dimension: ad_network_type2 {
type: string
sql: ${TABLE}.AdNetworkType2 ;;
}
dimension: average_position {
type: number
sql: ${TABLE}.AveragePosition ;;
}
dimension: base_ad_group_id {
type: number
sql: ${TABLE}.BaseAdGroupId ;;
}
dimension: base_campaign_id {
type: number
sql: ${TABLE}.BaseCampaignId ;;
}
dimension: campaign_id {
type: number
sql: ${TABLE}.CampaignId ;;
}
dimension: clicks {
type: number
sql: ${TABLE}.Clicks ;;
}
dimension: conversion_value {
type: number
sql: ${TABLE}.ConversionValue ;;
}
dimension: conversions {
type: number
sql: ${TABLE}.Conversions ;;
}
dimension: cost {
type: number
sql: ${TABLE}.Cost ;;
}
dimension: creative_id {
type: number
sql: ${TABLE}.CreativeId ;;
}
dimension: criterion_id {
type: number
sql: ${TABLE}.CriterionId ;;
}
dimension_group: date {
type: time
timeframes: [
raw,
date,
week,
month,
quarter,
year
]
convert_tz: no
sql: ${TABLE}.Date ;;
}
dimension: week_of_year {
type: string
sql: CAST(FORMAT_TIMESTAMP('%V', TIMESTAMP(${TABLE}.Date) ) AS INT64);;
}
dimension: device {
type: string
sql: ${TABLE}.Device ;;
}
dimension: external_customer_id {
type: number
sql: ${TABLE}.ExternalCustomerId ;;
}
dimension: impressions {
type: number
sql: ${TABLE}.Impressions ;;
}
dimension: interaction_types {
type: string
sql: ${TABLE}.InteractionTypes ;;
}
dimension: interactions {
type: number
sql: ${TABLE}.Interactions ;;
}
dimension: slot {
type: string
sql: ${TABLE}.Slot ;;
}
dimension: view_through_conversions {
type: number
sql: ${TABLE}.ViewThroughConversions ;;
}
measure: count {
type: count
drill_fields: []
}
measure: total_impressions {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: total_clicks {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: total_interactions {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: total_conversions {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: total_cost_usd {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: average_interaction_rate {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: average_click_rate {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: average_conversion_rate {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: average_cost_per_click {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
measure: average_cost_per_conversion {
link: {
label: "Drill"
url: "/explore/google_adwords/master_stats?fields={% if master_stats.creative_id._in_query %}master_stats.creative_id,ads.creative,master_stats.criterion_id,keywords.criteria{% elsif master_stats.criterion_id._in_query %}master_stats.criterion_id,keywords.criteria{% elsif master_stats.ad_group_id._in_query %}master_stats.ad_group_id,ad_group.ad_group_name{% else %}master_stats.campaign_id,campaign.campaign_name{% endif %}master_stats.total_impressions,master_stats.total_interactions,master_stats.total_conversions,master_stats.total_cost_usd,master_stats.average_interaction_rate,master_stats.average_conversion_rate,master_stats.average_cost_per_impression,master_stats.average_cost_per_click,master_stats.average_cost_per_conversion&f[master_stats._data_date]=7+days&sorts=master_stats.total_impressions+desc&limit=10&vis=%7B%22type%22%3A%22table%22%2C%22show_view_names%22%false%2C%22show_row_numbers%22%3Atrue%2C%22truncate_column_names%22%3Afalse%2C%22hide_totals%22%3Afalse%2C%22hide_row_totals%22%3Afalse%2C%22table_theme%22%3A%22editable%22%2C%22limit_displayed_rows%22%3Afalse%2C%22enable_conditional_formatting%22%3Afalse%2C%22conditional_formatting_include_totals%22%3Afalse%2C%22conditional_formatting_include_nulls%22%3Afalse%7D"
icon_url: "http://www.looker.com/favicon.ico"
}
}
}