diff --git a/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.html b/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.html
index 8727315..c6e3c82 100644
--- a/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.html
+++ b/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.html
@@ -38,16 +38,18 @@ <h2 class="redirect-importer-header">Import redirects from CSV file</h2>
                     <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="deleteButton" type="button">Delete</button>
                     <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="refreshButton" type="button">Refresh</button>
                     <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="clearAllButton" type="button">Clear all</button>
-<!--                    <div class="epi-formArea">
-                        <label>Simulate Wildcard redirect:</label>
-                        <input class="form-input" type="text" name="simulateOldUrl"
-                               data-dojo-props="intermediateChanges:true"
-                               data-dojo-type="dijit/form/TextBox"
-                               placeHolder="Old Url"
-                               data-dojo-attach-point="simulateOldUrlTextBox" id="simulateOldUrl" />
-                        <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="simulateFindButton" type="button">Find</button>
-                        <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="simulateResetButton" type="button">Reset</button>
-                    </div>-->
+                    <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="removeDuplicatesButton" type="button">Remove duplicates</button>
+                    <span name="removeDuplicatesStatus" value="" data-dojo-attach-point="removeDuplicatesStatus"></span>
+                    <!--                    <div class="epi-formArea">
+                                            <label>Simulate Wildcard redirect:</label>
+                                            <input class="form-input" type="text" name="simulateOldUrl"
+                                                   data-dojo-props="intermediateChanges:true"
+                                                   data-dojo-type="dijit/form/TextBox"
+                                                   placeHolder="Old Url"
+                                                   data-dojo-attach-point="simulateOldUrlTextBox" id="simulateOldUrl" />
+                                            <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="simulateFindButton" type="button">Find</button>
+                                            <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="simulateResetButton" type="button">Reset</button>
+                                        </div>-->
                     <div class="url-redirect-grid" data-dojo-type="redirectsMenu-grid/RedirectsMenuGrid" data-dojo-attach-point="redirectsMenuGrid">
                     </div>
                 </div>
diff --git a/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.js b/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.js
index 73a9e97..6bbe582 100644
--- a/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.js
+++ b/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.js
@@ -58,6 +58,7 @@ define("redirectsMenu/RedirectsMenu", [
                 on(this.deleteButton, "click", this._onDeleteClick.bind(this));
                 on(this.refreshButton, "click", this._refreshView.bind(this));
                 on(this.clearAllButton, "click", this._onClearAllClick.bind(this));
+                on(this.removeDuplicatesButton, "click", this._onRemoveDuplicatesClick.bind(this));
                 /*on(this.simulateFindButton, "click", this._onSimulateFindClick.bind(this));
                 on(this.simulateResetButton, "click", this._onSimulateResetClick.bind(this));*/
                 on(this.uploadFormSubmit, "click", this._onImportSubmit.bind(this));
@@ -130,6 +131,17 @@ define("redirectsMenu/RedirectsMenu", [
                 }
             },
 
+            _onRemoveDuplicatesClick: function() {
+                if (window.confirm("Do you really want to remove all duplicates?")) {
+                    var removeDuplicatesStatus = this.removeDuplicatesStatus;
+                    removeDuplicatesStatus.innerText = "Removing duplicates...";
+                    this.redirectsMenuViewModel.removeDuplicateRules().then((r) => {
+                        removeDuplicatesStatus.innerText = "Duplicates removed.";
+                        this._refreshView()
+                    });
+                }
+            },
+
             _onEditClick: function () {
                 if (this.selectedModel.redirectRuleType === "System") return;
 
diff --git a/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenuViewModel.js b/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenuViewModel.js
index 56f936a..8b564e4 100644
--- a/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenuViewModel.js
+++ b/AlloyDemoKit/modules/_protected/Forte.EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenuViewModel.js
@@ -6,6 +6,8 @@
 ], function (declare, Stateful, dependency) {
 
     var clearAllGuid = "00000000-0000-0000-0000-000000000000";
+    var clearAllDuplicatesGuid = "00000000-0000-0000-0000-000000000001";
+
     return declare([Stateful], {
         store: null,
 
@@ -64,6 +66,10 @@
         
         clearRedirectRules: function() {
             return this.store.remove(clearAllGuid);
+        },
+
+        removeDuplicateRules: function () {
+            return this.store.remove(clearAllDuplicatesGuid);
         }
     });
 });
diff --git a/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.html b/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.html
index 8727315..c6e3c82 100644
--- a/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.html
+++ b/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.html
@@ -38,16 +38,18 @@ <h2 class="redirect-importer-header">Import redirects from CSV file</h2>
                     <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="deleteButton" type="button">Delete</button>
                     <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="refreshButton" type="button">Refresh</button>
                     <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="clearAllButton" type="button">Clear all</button>
-<!--                    <div class="epi-formArea">
-                        <label>Simulate Wildcard redirect:</label>
-                        <input class="form-input" type="text" name="simulateOldUrl"
-                               data-dojo-props="intermediateChanges:true"
-                               data-dojo-type="dijit/form/TextBox"
-                               placeHolder="Old Url"
-                               data-dojo-attach-point="simulateOldUrlTextBox" id="simulateOldUrl" />
-                        <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="simulateFindButton" type="button">Find</button>
-                        <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="simulateResetButton" type="button">Reset</button>
-                    </div>-->
+                    <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="removeDuplicatesButton" type="button">Remove duplicates</button>
+                    <span name="removeDuplicatesStatus" value="" data-dojo-attach-point="removeDuplicatesStatus"></span>
+                    <!--                    <div class="epi-formArea">
+                                            <label>Simulate Wildcard redirect:</label>
+                                            <input class="form-input" type="text" name="simulateOldUrl"
+                                                   data-dojo-props="intermediateChanges:true"
+                                                   data-dojo-type="dijit/form/TextBox"
+                                                   placeHolder="Old Url"
+                                                   data-dojo-attach-point="simulateOldUrlTextBox" id="simulateOldUrl" />
+                                            <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="simulateFindButton" type="button">Find</button>
+                                            <button data-dojo-type="dijit/form/Button" data-dojo-attach-point="simulateResetButton" type="button">Reset</button>
+                                        </div>-->
                     <div class="url-redirect-grid" data-dojo-type="redirectsMenu-grid/RedirectsMenuGrid" data-dojo-attach-point="redirectsMenuGrid">
                     </div>
                 </div>
diff --git a/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.js b/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.js
index 73a9e97..6bbe582 100644
--- a/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.js
+++ b/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenu.js
@@ -58,6 +58,7 @@ define("redirectsMenu/RedirectsMenu", [
                 on(this.deleteButton, "click", this._onDeleteClick.bind(this));
                 on(this.refreshButton, "click", this._refreshView.bind(this));
                 on(this.clearAllButton, "click", this._onClearAllClick.bind(this));
+                on(this.removeDuplicatesButton, "click", this._onRemoveDuplicatesClick.bind(this));
                 /*on(this.simulateFindButton, "click", this._onSimulateFindClick.bind(this));
                 on(this.simulateResetButton, "click", this._onSimulateResetClick.bind(this));*/
                 on(this.uploadFormSubmit, "click", this._onImportSubmit.bind(this));
@@ -130,6 +131,17 @@ define("redirectsMenu/RedirectsMenu", [
                 }
             },
 
+            _onRemoveDuplicatesClick: function() {
+                if (window.confirm("Do you really want to remove all duplicates?")) {
+                    var removeDuplicatesStatus = this.removeDuplicatesStatus;
+                    removeDuplicatesStatus.innerText = "Removing duplicates...";
+                    this.redirectsMenuViewModel.removeDuplicateRules().then((r) => {
+                        removeDuplicatesStatus.innerText = "Duplicates removed.";
+                        this._refreshView()
+                    });
+                }
+            },
+
             _onEditClick: function () {
                 if (this.selectedModel.redirectRuleType === "System") return;
 
diff --git a/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenuViewModel.js b/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenuViewModel.js
index 56f936a..8b564e4 100644
--- a/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenuViewModel.js
+++ b/EpiserverRedirects/ClientResources/RedirectsMenu/RedirectsMenuViewModel.js
@@ -6,6 +6,8 @@
 ], function (declare, Stateful, dependency) {
 
     var clearAllGuid = "00000000-0000-0000-0000-000000000000";
+    var clearAllDuplicatesGuid = "00000000-0000-0000-0000-000000000001";
+
     return declare([Stateful], {
         store: null,
 
@@ -64,6 +66,10 @@
         
         clearRedirectRules: function() {
             return this.store.remove(clearAllGuid);
+        },
+
+        removeDuplicateRules: function () {
+            return this.store.remove(clearAllDuplicatesGuid);
         }
     });
 });
diff --git a/EpiserverRedirects/Menu/RedirectRuleStore.cs b/EpiserverRedirects/Menu/RedirectRuleStore.cs
index 492dcfd..d244c66 100644
--- a/EpiserverRedirects/Menu/RedirectRuleStore.cs
+++ b/EpiserverRedirects/Menu/RedirectRuleStore.cs
@@ -15,6 +15,7 @@ public class RedirectRuleStore : RestControllerBase
         private readonly IRedirectRuleRepository _redirectRuleRepository;
         private readonly IRedirectRuleMapper _redirectRuleMapper;
         private readonly Guid _clearAllGuid = Guid.Parse("00000000-0000-0000-0000-000000000000");
+        private readonly Guid _clearAllDuplicatesGuid = Guid.Parse("00000000-0000-0000-0000-000000000001");
 
         public RedirectRuleStore(IRedirectRuleRepository redirectRuleRepository, IRedirectRuleMapper redirectRuleMapper)
         {
@@ -77,9 +78,17 @@ public ActionResult Put(RedirectRuleDto dto)
         [HttpDelete]
         public ActionResult Delete(Guid id)
         {
-            var deletedSuccessfully = id == _clearAllGuid
-                ? _redirectRuleRepository.ClearAll()
-                : _redirectRuleRepository.Delete(id);
+            bool deletedSuccessfully;
+            
+            if (id == _clearAllGuid) {
+                deletedSuccessfully = _redirectRuleRepository.ClearAll();
+            } 
+            else if(id == _clearAllDuplicatesGuid) {
+                deletedSuccessfully = _redirectRuleRepository.RemoveAllDuplicates();
+            }
+            else {
+                deletedSuccessfully = _redirectRuleRepository.Delete(id);
+            }
             
             return deletedSuccessfully
                 ? Rest(HttpStatusCode.OK)
diff --git a/EpiserverRedirects/Repository/DynamicDataStoreRepository.cs b/EpiserverRedirects/Repository/DynamicDataStoreRepository.cs
index d98178f..00277ea 100644
--- a/EpiserverRedirects/Repository/DynamicDataStoreRepository.cs
+++ b/EpiserverRedirects/Repository/DynamicDataStoreRepository.cs
@@ -10,7 +10,31 @@ public class DynamicDataStoreRepository : RedirectRuleRepository
         private readonly DynamicDataStoreFactory _dynamicDataStoreFactory;
         private DynamicDataStore DynamicDataStore => _dynamicDataStoreFactory.CreateStore(typeof(RedirectRule));
 
+        private IQueryable<RedirectRule> GetAllByOldPattern(string oldPattern)
+        {
+            return DynamicDataStore.Items<RedirectRule>().Where(x => x.OldPattern == oldPattern);
+        }
         
+        private IQueryable<RedirectRule> RemoveDuplicates(RedirectRule redirectRule)
+        {
+            var oldPatternRedirectRules = 
+                GetAllByOldPattern(redirectRule.OldPattern)
+                    .Where(x => x.RedirectRuleType != RedirectRuleType.Regex)
+                    .OrderByDescending(x => x.CreatedOn);
+            
+            IQueryable<RedirectRule> duplicates  = null;
+            
+            if (oldPatternRedirectRules.Count() > 1)
+            {
+                duplicates = oldPatternRedirectRules.Skip(1);
+
+                foreach (var duplicate in duplicates)
+                {
+                    Delete(duplicate.Id.ExternalId);
+                }
+            }
+            return duplicates;
+        }
         public DynamicDataStoreRepository(DynamicDataStoreFactory dynamicDataStoreFactory)
         {
             _dynamicDataStoreFactory = dynamicDataStoreFactory;
@@ -27,8 +51,10 @@ public override RedirectRule GetById(Guid id)
         }
 
         public override RedirectRule Add(RedirectRule redirectRule)
-        {     
+        {
             DynamicDataStore.Save(redirectRule);
+            RemoveDuplicates(redirectRule);
+
             return redirectRule;
         }
 
@@ -46,6 +72,24 @@ public override RedirectRule Update(RedirectRule redirectRule)
             return redirectRuleToUpdate;
         }
 
+        public override bool RemoveAllDuplicates()
+        {
+            var redirectRules = GetAll();
+        
+            try
+            {
+                foreach (var redirectRule in redirectRules)
+                {
+                    RemoveDuplicates(redirectRule);
+                }
+                return true;
+            }
+            catch
+            {
+                return false;
+            }
+        }
+
         public override bool Delete(Guid id)
         {
             try
diff --git a/EpiserverRedirects/Repository/RedirectRuleCachedRepositoryDecorator.cs b/EpiserverRedirects/Repository/RedirectRuleCachedRepositoryDecorator.cs
index 9922907..e5a41cf 100644
--- a/EpiserverRedirects/Repository/RedirectRuleCachedRepositoryDecorator.cs
+++ b/EpiserverRedirects/Repository/RedirectRuleCachedRepositoryDecorator.cs
@@ -45,6 +45,8 @@ public IQueryable<RedirectRule> GetAll()
 
         public RedirectRule Update(RedirectRule redirectRule) => _redirectRuleRepository.Update(redirectRule);
 
+        public bool RemoveAllDuplicates() => _redirectRuleRepository.RemoveAllDuplicates();
+        
         public bool Delete(Guid id) => _redirectRuleRepository.Delete(id);
 
         public bool ClearAll() => _redirectRuleRepository.ClearAll();
diff --git a/EpiserverRedirects/Repository/Repository.cs b/EpiserverRedirects/Repository/Repository.cs
index 023c165..7758bfa 100644
--- a/EpiserverRedirects/Repository/Repository.cs
+++ b/EpiserverRedirects/Repository/Repository.cs
@@ -10,6 +10,7 @@ public interface IRedirectRuleRepository
         IQueryable<RedirectRule> GetAll();
         RedirectRule Add(RedirectRule redirectRule);
         RedirectRule Update(RedirectRule redirectRule);
+        bool RemoveAllDuplicates();
         bool Delete(Guid id);
         bool ClearAll();
     }
@@ -20,6 +21,7 @@ public abstract class RedirectRuleRepository : IRedirectRuleRepository
         public abstract IQueryable<RedirectRule> GetAll();
         public abstract RedirectRule Add(RedirectRule redirectRule);
         public abstract RedirectRule Update(RedirectRule redirectRule);
+        public abstract bool RemoveAllDuplicates();
         public abstract bool Delete(Guid id);
         public abstract bool ClearAll();