diff --git a/packages/docusaurus-mdx-loader/src/loader.ts b/packages/docusaurus-mdx-loader/src/loader.ts
index cb71687b0053..797d17d974a6 100644
--- a/packages/docusaurus-mdx-loader/src/loader.ts
+++ b/packages/docusaurus-mdx-loader/src/loader.ts
@@ -121,6 +121,15 @@ function ensureMarkdownConfig(reqOptions: Options) {
   }
 }
 
+/**
+ * data.contentTitle is set by the remark contentTitle plugin
+ */
+function extractContentTitleData(data: {
+  [key: string]: unknown;
+}): string | undefined {
+  return data.contentTitle as string | undefined;
+}
+
 export async function mdxLoader(
   this: LoaderContext<Options>,
   fileString: string,
@@ -150,7 +159,7 @@ export async function mdxLoader(
     mdxFrontMatter,
   });
 
-  let result: {content: string; data: { [key: string]: unknown }};
+  let result: {content: string; data: {[key: string]: unknown}};
   try {
     result = await processor.process({content: preprocessedContent, filePath});
   } catch (errorUnknown) {
@@ -176,7 +185,7 @@ export async function mdxLoader(
     );
   }
 
-  const contentTitle = 'xyz'; // TODO !
+  const contentTitle = extractContentTitleData(result.data);
 
   // MDX partials are MDX files starting with _ or in a folder starting with _
   // Partial are not expected to have associated metadata files or front matter
@@ -238,7 +247,7 @@ ${assets ? `export const assets = ${createAssetsExportCode(assets)};` : ''}
 
   const code = `
 ${exportsCode}
-${result}
+${result.content}
 `;
 
   return callback(null, code);
diff --git a/packages/docusaurus-mdx-loader/src/processor.ts b/packages/docusaurus-mdx-loader/src/processor.ts
index a10f197b22d0..5b22ef235a01 100644
--- a/packages/docusaurus-mdx-loader/src/processor.ts
+++ b/packages/docusaurus-mdx-loader/src/processor.ts
@@ -7,6 +7,7 @@
 
 import emoji from 'remark-emoji';
 import headings from './remark/headings';
+import contentTitle from './remark/contentTitle';
 import toc from './remark/toc';
 import transformImage from './remark/transformImage';
 import transformLinks from './remark/transformLinks';
@@ -28,6 +29,8 @@ import type {ProcessorOptions} from '@mdx-js/mdx';
 // See https://github.com/microsoft/TypeScript/issues/49721#issuecomment-1517839391
 type Pluggable = any; // TODO fix this asap
 
+type SimpleProcessorResult = {content: string; data: {[key: string]: unknown}};
+
 // TODO alt interface because impossible to import type Processor (ESM + TS :/)
 type SimpleProcessor = {
   process: ({
@@ -36,7 +39,7 @@ type SimpleProcessor = {
   }: {
     content: string;
     filePath: string;
-  }) => Promise<{content: string; data: { [key: string]: unknown }}>;
+  }) => Promise<SimpleProcessorResult>;
 };
 
 const DEFAULT_OPTIONS: MDXOptions = {
@@ -94,6 +97,7 @@ async function createProcessorFactory() {
       ...(options.beforeDefaultRemarkPlugins ?? []),
       frontmatter,
       directive,
+      [contentTitle, {removeContentTitle: options.removeContentTitle}],
       ...getAdmonitionsPlugins(options.admonitions ?? false),
       ...DEFAULT_OPTIONS.remarkPlugins,
       details,
@@ -167,9 +171,9 @@ async function createProcessorFactory() {
             path: filePath,
           })
           .then((vfile) => ({
-              content: vfile.toString(),
-              data: vfile.data,
-            })),
+            content: vfile.toString(),
+            data: vfile.data,
+          })),
     };
   }
 
diff --git a/packages/docusaurus-mdx-loader/src/remark/contentTitle/__tests__/index.test.ts b/packages/docusaurus-mdx-loader/src/remark/contentTitle/__tests__/index.test.ts
new file mode 100644
index 000000000000..439b9d46634e
--- /dev/null
+++ b/packages/docusaurus-mdx-loader/src/remark/contentTitle/__tests__/index.test.ts
@@ -0,0 +1,151 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+import plugin from '../index';
+
+async function process(
+  content: string,
+  options: {removeContentTitle?: boolean} = {},
+) {
+  const {remark} = await import('remark');
+  const processor = await remark().use({plugins: [[plugin, options]]});
+  return processor.process(content);
+}
+
+describe('contentTitle remark plugin', () => {
+  describe('extracts data.contentTitle', () => {
+    it('extracts h1 heading', async () => {
+      const result = await process(`
+# contentTitle 1
+
+## Heading Two {#custom-heading-two}
+
+# contentTitle 2
+
+some **markdown** *content*
+  `);
+
+      expect(result.data.contentTitle).toBe('contentTitle 1');
+    });
+
+    it('extracts h1 heading alt syntax', async () => {
+      const result = await process(`
+contentTitle alt
+===
+
+# contentTitle 1
+
+## Heading Two {#custom-heading-two}
+
+# contentTitle 2
+
+some **markdown** *content*
+  `);
+
+      expect(result.data.contentTitle).toBe('contentTitle alt');
+    });
+
+    it('works with no contentTitle', async () => {
+      const result = await process(`
+## Heading Two {#custom-heading-two}
+
+some **markdown** *content*
+  `);
+
+      expect(result.data.contentTitle).toBeUndefined();
+    });
+
+    it('ignore contentTitle if not in first position', async () => {
+      const result = await process(`
+## Heading Two {#custom-heading-two}
+
+# contentTitle 1
+
+some **markdown** *content*
+  `);
+
+      expect(result.data.contentTitle).toBeUndefined();
+    });
+
+    it('is able to decently serialize Markdown syntax', async () => {
+      const result = await process(`
+# some **markdown** \`content\` _italic_
+
+some **markdown** *content*
+  `);
+
+      expect(result.data.contentTitle).toBe('some markdown content italic');
+    });
+  });
+
+  describe('returns appropriate content', () => {
+    it('returns content unmodified', async () => {
+      const content = `
+# contentTitle 1
+
+## Heading Two {#custom-heading-two}
+
+# contentTitle 2
+
+some **markdown** *content*
+`.trim();
+
+      const result = await process(content);
+
+      expect(result.toString().trim()).toEqual(content);
+    });
+
+    it('can strip contentTitle', async () => {
+      const content = `
+# contentTitle 1
+
+## Heading Two {#custom-heading-two}
+
+# contentTitle 2
+
+some **markdown** *content*
+`.trim();
+
+      const result = await process(content, {removeContentTitle: true});
+
+      expect(result.toString().trim()).toEqual(
+        `
+## Heading Two {#custom-heading-two}
+
+# contentTitle 2
+
+some **markdown** *content*
+`.trim(),
+      );
+    });
+
+    it('can strip contentTitle alt', async () => {
+      const content = `
+contentTitle alt
+===
+
+## Heading Two {#custom-heading-two}
+
+# contentTitle 2
+
+some **markdown** *content*
+`.trim();
+
+      const result = await process(content, {removeContentTitle: true});
+
+      expect(result.toString().trim()).toEqual(
+        `
+## Heading Two {#custom-heading-two}
+
+# contentTitle 2
+
+some **markdown** *content*
+`.trim(),
+      );
+    });
+  });
+});
diff --git a/packages/docusaurus-mdx-loader/src/remark/contentTitle/index.ts b/packages/docusaurus-mdx-loader/src/remark/contentTitle/index.ts
new file mode 100644
index 000000000000..e2e9977dad92
--- /dev/null
+++ b/packages/docusaurus-mdx-loader/src/remark/contentTitle/index.ts
@@ -0,0 +1,53 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+import visit, {EXIT} from 'unist-util-visit';
+// @ts-expect-error: TODO see https://github.com/microsoft/TypeScript/issues/49721
+import type {Transformer} from 'unified';
+import type {Heading} from 'mdast';
+
+// TODO as of April 2023, no way to import/re-export this ESM type easily :/
+// TODO upgrade to TS 5.3
+// See https://github.com/microsoft/TypeScript/issues/49721#issuecomment-1517839391
+// import type {Plugin} from 'unified';
+type Plugin = any; // TODO fix this asap
+
+interface PluginOptions {
+  removeContentTitle?: boolean;
+}
+
+/**
+ * A remark plugin to extract the h1 heading found in Markdown files
+ * This is exposed as "data.contentTitle" to the processed vfile
+ * Also gives the ability to strip that content title (used for the blog plugin)
+ */
+const plugin: Plugin = function plugin(
+  options: PluginOptions = {},
+): Transformer {
+  // content title is
+  const removeContentTitle = options.removeContentTitle ?? false;
+
+  return async (root, vfile) => {
+    const {toString} = await import('mdast-util-to-string');
+    visit(root, 'heading', (headingNode: Heading, index, parent) => {
+      if (headingNode.depth === 1) {
+        vfile.data.contentTitle = toString(headingNode);
+        if (removeContentTitle) {
+          parent!.children.splice(index, 1);
+        }
+        return EXIT; // We only handle the very first heading
+      }
+      // We only handle contentTitle if it's the very first heading found
+      if (headingNode.depth >= 1) {
+        return EXIT;
+      }
+      return undefined;
+    });
+  };
+};
+
+export default plugin;
diff --git a/packages/docusaurus-mdx-loader/src/remark/toc/index.ts b/packages/docusaurus-mdx-loader/src/remark/toc/index.ts
index fea1585db935..707d689435d3 100644
--- a/packages/docusaurus-mdx-loader/src/remark/toc/index.ts
+++ b/packages/docusaurus-mdx-loader/src/remark/toc/index.ts
@@ -17,7 +17,7 @@ import type {Heading, Literal} from 'mdast';
 import type {Transformer} from 'unified';
 
 // TODO as of April 2023, no way to import/re-export this ESM type easily :/
-// This might change soon, likely after TS 5.2
+// TODO upgrade to TS 5.3
 // See https://github.com/microsoft/TypeScript/issues/49721#issuecomment-1517839391
 // import type {Plugin} from 'unified';
 type Plugin = any; // TODO fix this asap