diff --git a/hooks/image/54-ek-launchers b/hooks/image/54-ek-launchers
new file mode 100644
index 00000000..53e010c5
--- /dev/null
+++ b/hooks/image/54-ek-launchers
@@ -0,0 +1,10 @@
+# Expose Endless Key launchers in the app grid (once a specific content pack has been downloaded)
+
+mkdir -p "${OSTREE_DEPLOYMENT}/etc/systemd/user-environment-generators"
+cat <<- 'EOF' > "${OSTREE_DEPLOYMENT}/etc/systemd/user-environment-generators/62-endless-key.sh"
+	#!/bin/bash
+
+	XDG_DATA_DIRS="/var/lib/endless-key/data/content/xdg/share:${XDG_DATA_DIRS:-/usr/local/share:/usr/share}"
+	echo "XDG_DATA_DIRS=$XDG_DATA_DIRS"
+EOF
+chmod 755 "${OSTREE_DEPLOYMENT}/etc/systemd/user-environment-generators/62-endless-key.sh"