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AMZN_2021_2022_train_js.txt
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PART I
Item 1. Business
This Annual Report on Form 10-K and the documents incorporated herein by
reference contain forward-looking statements based on expectations, estimates,
and projections as of the date of this filing. Actual results and outcomes may
differ materially from those expressed in forward-looking statements. See Item
1A of Part I — “Risk Factors.” As used herein, “Amazon.com,” “we,” “our,” and
similar terms include Amazon.com, Inc. and its subsidiaries, unless the
context indicates otherwise.
General
We seek to be Earth’s most customer-centric company. We are guided by four
principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking. In
each of our segments, we serve our primary customer sets, consisting of
consumers, sellers, developers, enterprises, content creators, advertisers,
and employees.
We have organized our operations into three segments: North America,
International, and Amazon Web Services (“AWS”). These segments reflect the way
the Company evaluates its business performance and manages its operations.
Information on our net sales is contained in Item 8 of Part II, “Financial
Statements and Supplementary Data — Note 10 — Segment Information.”
Consumers
We serve consumers through our online and physical stores and focus on
selection, price, and convenience. We design our stores to enable hundreds of
millions of unique products to be sold by us and by third parties across
dozens of product categories. Customers access our offerings through our
websites, mobile apps, Alexa, devices, streaming, and physically visiting our
stores. We also manufacture and sell electronic devices, including Kindle,
Fire tablet, Fire TV, Echo, and Ring, and we develop and produce media
content. We seek to offer our customers low prices, fast and free delivery,
easy-to-use functionality, and timely customer service. In addition, we offer
subscription services such as Amazon Prime, a membership program that includes
fast, free shipping on millions of items, access to award-winning movies and
series, and other benefits.
We fulfill customer orders in a number of ways, including through: North
America and International fulfillment networks that we operate; co-sourced and
outsourced arrangements in certain countries; digital delivery; and through
our physical stores. We operate customer service centers globally, which are
supplemented by co-sourced arrangements. See Item 2 of Part I, “Properties.”
Sellers
We offer programs that enable sellers to grow their businesses, sell their
products in our stores, and fulfill orders through us. We are not the seller
of record in these transactions. We earn fixed fees, a percentage of sales,
per-unit activity fees, interest, or some combination thereof, for our seller
programs.
Developers and Enterprises
We serve developers and enterprises of all sizes, including start-ups,
government agencies, and academic institutions, through AWS, which offers a
broad set of on-demand technology services, including compute, storage,
database, analytics, and machine learning, and other services.
Content Creators
We serve authors and independent publishers with Kindle Direct Publishing, an
online service that lets independent authors and publishers choose a royalty
option and make their books available in the Kindle Store, along with Amazon’s
own publishing arm, Amazon Publishing. We also offer programs that allow
authors, musicians, filmmakers, Twitch streamers, skill and app developers,
and others to publish and sell content.
Advertisers
We provide advertising services to sellers, vendors, publishers, authors, and
others, through programs such as sponsored ads, display, and video
advertising.
Competition
Our businesses encompass a large variety of product types, service offerings,
and delivery channels. The worldwide marketplace in which we compete is
evolving rapidly and intensely competitive, and we face a broad array of
competitors from many different industry sectors around the world. Our current
and potential competitors include: (1) physical, e-commerce, and omnichannel
retailers, publishers, vendors, distributors, manufacturers, and producers of
the products we offer and sell to consumers and businesses; (2) publishers,
producers, and distributors of physical, digital, and interactive media of all
types and all distribution channels; (3) web search engines, comparison
shopping websites, social networks, web portals, and other online and app-
based means of discovering, using, or acquiring goods and services, either
directly or in collaboration with other retailers; (4) companies that provide
e-commerce services, including website development and hosting, omnichannel
sales, inventory and supply chain management, advertising, fulfillment,
customer service, and payment processing; (5) companies that provide
fulfillment and logistics services for themselves or for third parties,
whether online or offline; (6) companies that provide information technology
services or products, including on-premises or cloud-based infrastructure and
other services; (7) companies that design, manufacture, market, or sell
consumer electronics, telecommunication, and electronic devices; (8) companies
that sell grocery products online and in physical stores; and (9) companies
that provide advertising services, whether in digital or other formats. We
believe that the principal competitive factors in our retail businesses
include selection, price, and convenience, including fast and reliable
fulfillment. Additional competitive factors for our seller and enterprise
services include the quality, speed, and reliability of our services and
tools, as well as customers’ ability and willingness to change business
practices. Some of our current and potential competitors have greater
resources, longer histories, more customers, greater brand recognition, and
greater control over inputs critical to our various businesses. They may
secure better terms from suppliers, adopt more aggressive pricing, pursue
restrictive distribution agreements that restrict our access to supply, direct
consumers to their own offerings instead of ours, lock-in potential customers
with restrictive terms, and devote more resources to technology,
infrastructure, fulfillment, and marketing. The Internet facilitates
competitive entry and comparison shopping, which enhances the ability of new,
smaller, or lesser-known businesses to compete against us. Each of our
businesses is also subject to rapid change and the development of new business
models and the entry of new and well-funded competitors. Other companies also
may enter into business combinations or alliances that strengthen their
competitive positions.
Intellectual Property
We regard our trademarks, service marks, copyrights, patents, domain names,
trade dress, trade secrets, proprietary technologies, and similar intellectual
property as critical to our success, and we rely on trademark, copyright, and
patent law, trade-secret protection, and confidentiality and/or license
agreements with our employees, customers, partners, and others to protect our
proprietary rights. We have registered, or applied for the registration of, a
number of U.S. and international domain names, trademarks, service marks, and
copyrights. Additionally, we have filed U.S. and international patent
applications covering certain of our proprietary technology.
Seasonality
Our business is affected by seasonality, which historically has resulted in
higher sales volume during our fourth quarter, which ends December 31.
Human Capital
Our employees are critical to our mission of being Earth’s most customer-
centric company. As of December 31, 2021, we employed approximately 1,608,000
full-time and part-time employees. Additionally, we use independent
contractors and temporary personnel to supplement our workforce. Competition
for qualified personnel is intense, particularly for software engineers,
computer scientists, and other technical staff, and constrained labor markets
have increased competition for personnel across other parts of our business.
As we strive to be Earth’s best employer, we focus on investment and
innovation, inclusion and diversity, safety, and engagement to hire and
develop the best talent. We rely on numerous and evolving initiatives to
implement these objectives and invent mechanisms for talent development,
including competitive pay and benefits, flexible work arrangements, and skills
training and educational programs such as Amazon Career Choice (funded
education for hourly employees) and the Amazon Technical Academy (software
development engineer training). We also provide mentorship and support
resources to our employees, and have deployed numerous programs that advance
employee engagement, communication, and feedback.
Available Information
Our investor relations website is amazon.com/ir and we encourage investors to
use it as a way of easily finding information about us. We promptly make
available on this website, free of charge, the reports that we file or furnish
with the Securities and Exchange Commission (“SEC”), corporate governance
information (including our Code of Business Conduct and Ethics), and select
press releases.
Executive Officers and Directors
The following tables set forth certain information regarding our Executive
Officers and Directors as of January 26, 2022:
Information About Our Executive Officers
Name Age Position
Jeffrey P. Bezos 58 Executive Chair
Andrew R. Jassy 54 President and Chief Executive Officer
David H. Clark 49 CEO Worldwide Consumer
Brian T. Olsavsky 58 Senior Vice President and Chief Financial Officer
Shelley L. Reynolds 57 Vice President, Worldwide Controller, and
Principal Accounting Officer
Adam N. Selipsky 55 CEO Amazon Web Services
David A. Zapolsky 58 Senior Vice President, General Counsel, and
Secretary
Jeffrey P. Bezos. Mr. Bezos founded Amazon.com in 1994 and has served as
Executive Chair since July 2021. He has served as Chair of the Board since
1994 and served as Chief Executive Officer from May 1996 until July 2021, and
as President from 1994 until June 1999 and again from October 2000 to July
Andrew R. Jassy. Mr. Jassy has served as President and Chief Executive Officer
since July 2021, CEO Amazon Web Services from April 2016 until July 2021, and
Senior Vice President, Amazon Web Services, from April 2006 until April 2016.
David H. Clark. Mr. Clark has served as CEO Worldwide Consumer since January
2021, and Senior Vice President, Worldwide Operations, from May 2014 until
January 2021.
Brian T. Olsavsky. Mr. Olsavsky has served as Senior Vice President and Chief
Financial Officer since June 2015, Vice President, Finance for the Global
Consumer Business from December 2011 to June 2015, and numerous financial
leadership roles across Amazon with global responsibility since April 2002.
Shelley L. Reynolds. Ms. Reynolds has served as Vice President, Worldwide
Controller, and Principal Accounting Officer since April 2007.
Adam N. Selipsky. Mr. Selipsky has served as CEO Amazon Web Services since
July 2021, Senior Vice President, Amazon Web Services from May 2021 until July
2021, President and CEO of Tableau Software from September 2016 until May
2021, and Vice President, Marketing, Sales and Support of Amazon Web Services
from May 2005 to September 2016.
David A. Zapolsky. Mr. Zapolsky has served as Senior Vice President, General
Counsel, and Secretary since May 2014, Vice President, General Counsel, and
Secretary from September 2012 to May 2014, and as Vice President and Associate
General Counsel for Litigation and Regulatory matters from April 2002 until
September 2012.
Board of Directors
Name Age Position
Jeffrey P. Bezos 58 Executive Chair
Andrew R. Jassy 54 President and Chief Executive Officer
Keith B. Alexander 70 Co-CEO, President, and Chair of IronNet
Cybersecurity, Inc.
Edith W. Cooper 60 Former Executive Vice President, Goldman Sachs Group,
Inc.
Jamie S. Gorelick 71 Partner, Wilmer Cutler Pickering Hale and Dorr LLP
Daniel P. Huttenlocher 63 Dean, MIT Schwarzman College of Computing
Judith A. McGrath 69 Former Chair and CEO, MTV Networks
Indra K. Nooyi 66 Former Chief Executive Officer, PepsiCo, Inc.
Jonathan J. Rubinstein 65 Former co-CEO, Bridgewater Associates, LP
Patricia Q. Stonesifer 65 Former President and Chief Executive Officer,
Martha’s Table
Wendell P. Weeks 62 Chief Executive Officer, Corning Incorporated
Item 1A. Risk Factors
Please carefully consider the following discussion of significant factors,
events, and uncertainties that make an investment in our securities risky. The
events and consequences discussed in these risk factors could, in
circumstances we may or may not be able to accurately predict, recognize, or
control, have a material adverse effect on our business, growth, reputation,
prospects, financial condition, operating results (including components of our
financial results), cash flows, liquidity, and stock price. These risk factors
do not identify all risks that we face; our operations could also be affected
by factors, events, or uncertainties that are not presently known to us or
that we currently do not consider to present significant risks to our
operations. In addition to the effects of the COVID-19 pandemic and resulting
global disruptions on our business and operations discussed in Item 7 of Part
II, “Management’s Discussion and Analysis of Financial Condition and Results
of Operations,” and in the risk factors below, the global economic climate and
additional or unforeseen circumstances, developments, or events may give rise
to or amplify many of the risks discussed below.
Business and Industry Risks
We Face Intense Competition
Our businesses are rapidly evolving and intensely competitive, and we have
many competitors across geographies, including cross-border competition, and
in different industries, including physical, e-commerce, and omnichannel
retail, e-commerce services, web and infrastructure computing services,
electronic devices, digital content, advertising, grocery, and transportation
and logistics services. Some of our current and potential competitors have
greater resources, longer histories, more customers, and/or greater brand
recognition, particularly with our newly-launched products and services and in
our newer geographic regions. They may secure better terms from vendors, adopt
more aggressive pricing, and devote more resources to technology,
infrastructure, fulfillment, and marketing.
Competition continues to intensify, including with the development of new
business models and the entry of new and well-funded competitors, and as our
competitors enter into business combinations or alliances and established
companies in other market segments expand to become competitive with our
business. In addition, new and enhanced technologies, including search, web
and infrastructure computing services, digital content, and electronic devices
continue to increase our competition. The Internet facilitates competitive
entry and comparison shopping, which enhances the ability of new, smaller, or
lesser known businesses to compete against us. As a result of competition, our
product and service offerings may not be successful, we may fail to gain or
may lose business, and we may be required to increase our spending or lower
prices, any of which could materially reduce our sales and profits.
Our Expansion into New Products, Services, Technologies, and Geographic
Regions Subjects Us to Additional Risks
We may have limited or no experience in our newer market segments, and our
customers may not adopt our product or service offerings. These offerings,
which can present new and difficult technology challenges, may subject us to
claims if customers of these offerings experience service disruptions or
failures or other quality issues. In addition, profitability, if any, in our
newer activities may not meet our expectations, and we may not be successful
enough in these newer activities to recoup our investments in them. Failure to
realize the benefits of amounts we invest in new technologies, products, or
services could result in the value of those investments being written down or
written off. In addition, our sustainability initiatives may be unsuccessful
for a variety of reasons, including if we are unable to realize the expected
benefits of new technologies or if we do not successfully plan or execute new
strategies, which could harm our business or damage our reputation.
Our International Operations Expose Us to a Number of Risks
Our international activities are significant to our revenues and profits, and
we plan to further expand internationally. In certain international market
segments, we have relatively little operating experience and may not benefit
from any first-to-market advantages or otherwise succeed. It is costly to
establish, develop, and maintain international operations and stores, and
promote our brand internationally. Our international operations may not become
profitable on a sustained basis.
In addition to risks described elsewhere in this section, our international
sales and operations are subject to a number of risks, including:
•local economic and political conditions;
•government regulation (such as regulation of our product and service
offerings and of competition); restrictive governmental actions (such as trade
protection measures, including export duties and quotas and custom duties and
tariffs); nationalization; and restrictions on foreign ownership;
•restrictions on sales or distribution of certain products or services and
uncertainty regarding liability for products, services, and content, including
uncertainty as a result of less Internet-friendly legal systems, local laws,
lack of legal
precedent, and varying rules, regulations, and practices regarding the
physical and digital distribution of media products and enforcement of
intellectual property rights;
•business licensing or certification requirements, such as for imports,
exports, web services, and electronic devices;
•limitations on the repatriation and investment of funds and foreign currency
exchange restrictions;
•limited fulfillment and technology infrastructure;
•shorter payable and longer receivable cycles and the resultant negative
impact on cash flow;
•laws and regulations regarding privacy, data use, data protection, data
security, network security, consumer protection, payments, advertising, and
restrictions on pricing or discounts;
•lower levels of use of the Internet;
•lower levels of consumer spending and fewer opportunities for growth compared
to the U.S.;
•lower levels of credit card usage and increased payment risk;
•difficulty in staffing, developing, and managing foreign operations as a
result of distance, language, and cultural differences;
•different employee/employer relationships and the existence of works councils
and labor unions;
•compliance with the U.S. Foreign Corrupt Practices Act and other applicable
U.S. and foreign laws prohibiting corrupt payments to government officials and
other third parties;
•laws and policies of the U.S. and other jurisdictions affecting trade,
foreign investment, loans, and taxes; and
•geopolitical events, including war and terrorism.
As international physical, e-commerce, and omnichannel retail, cloud services,
and other services grow, competition will intensify, including through
adoption of evolving business models. Local companies may have a substantial
competitive advantage because of their greater understanding of, and focus on,
the local customer, as well as their more established local brand names. The
inability to hire, train, retain, and manage sufficient required personnel may
limit our international growth.
The People’s Republic of China (“PRC”) and India regulate Amazon’s and its
affiliates’ businesses and operations in country through regulations and
license requirements that may restrict (i) foreign investment in and operation
of the Internet, IT infrastructure, data centers, retail, delivery, and other
sectors, (ii) Internet content, and (iii) the sale of media and other products
and services. For example, in order to meet local ownership, regulatory
licensing, and cybersecurity requirements, we provide certain technology
services in China through contractual relationships with third parties that
hold PRC licenses to provide services. In India, the government restricts the
ownership or control of Indian companies by foreign entities involved in
online multi-brand retail trading activities. For www.amazon.in, we provide
certain marketing tools and logistics services to third-party sellers to
enable them to sell online and deliver to customers, and we hold indirect
minority interests in entities that are third-party sellers on the
www.amazon.in marketplace. Although we believe these structures and activities
comply with existing laws, they involve unique risks, and the PRC and India
may from time to time consider and implement additional changes in their
regulatory, licensing, or other requirements that could impact these
structures and activities. There are substantial uncertainties regarding the
interpretation of PRC and Indian laws and regulations, and it is possible that
these governments will ultimately take a view contrary to ours. In addition,
our Chinese and Indian businesses and operations may be unable to continue to
operate if we or our affiliates are unable to access sufficient funding or, in
China, enforce contractual relationships we or our affiliates have in place.
Violation of any existing or future PRC, Indian, or other laws or regulations
or changes in the interpretations of those laws and regulations could result
in our businesses in those countries being subject to fines and other
financial penalties, having licenses revoked, or being forced to restructure
our operations or shut down entirely.
The Variability in Our Retail Business Places Increased Strain on Our
Operations
Demand for our products and services can fluctuate significantly for many
reasons, including as a result of seasonality, promotions, product launches,
or unforeseeable events, such as in response to natural or human-caused
disasters (including public health crises) or extreme weather (including as a
result of climate change), or geopolitical events. For example, we expect a
disproportionate amount of our retail sales to occur during our fourth
quarter. Our failure to stock or restock popular products in sufficient
amounts such that we fail to meet customer demand could significantly affect
our revenue and our future growth. When we overstock products, we may be
required to take significant inventory markdowns or write-offs and incur
commitment costs, which could materially reduce profitability. We regularly
experience increases in our net shipping cost due to complimentary upgrades,
split-shipments, and additional long-zone shipments necessary to ensure timely
delivery for the holiday season. If too many customers access our websites
within a short period of time due to increased demand, we may experience
system interruptions that make our websites unavailable or prevent us from
efficiently fulfilling orders, which may reduce the volume of goods we offer
or sell and the attractiveness of our products and services. In addition, we
may be unable
to adequately staff our fulfillment network and customer service centers
during these peak periods and delivery and other fulfillment companies and
customer service co-sourcers may be unable to meet the seasonal demand. Risks
described elsewhere in this Item 1A relating to fulfillment network
optimization and inventory are magnified during periods of high demand.
We generally have payment terms with our retail vendors that extend beyond the
amount of time necessary to collect proceeds from our consumer customers. As a
result of holiday sales, as of December 31 of each year, our cash, cash
equivalents, and marketable securities balances typically reach their highest
level (other than as a result of cash flows provided by or used in investing
and financing activities). This operating cycle results in a corresponding
increase in accounts payable as of December 31. Our accounts payable balance
generally declines during the first three months of the year, resulting in a
corresponding decline in our cash, cash equivalents, and marketable securities
balances.
We Are Impacted by Fraudulent or Unlawful Activities of Sellers
The law relating to the liability of online service providers is currently
unsettled. In addition, governmental agencies have in the past and could in
the future require changes in the way this business is conducted. Under our
seller programs, we maintain policies and processes designed to prevent
sellers from collecting payments, fraudulently or otherwise, when buyers never
receive the products they ordered or when the products received are materially
different from the sellers’ descriptions, and to prevent sellers in our stores
or through other stores from selling unlawful, counterfeit, pirated, or stolen
goods, selling goods in an unlawful or unethical manner, violating the
proprietary rights of others, or otherwise violating our policies. When these
policies and processes are circumvented or fail to operate sufficiently, it
can harm our business or damage our reputation and we could face civil or
criminal liability for unlawful activities by our sellers. Under our A2Z
Guarantee, we reimburse buyers for payments up to certain limits in these
situations, and as our third-party seller sales grow, the cost of this program
will increase and could negatively affect our operating results.
We Face Risks Related to Adequately Protecting Our Intellectual Property
Rights and Being Accused of Infringing Intellectual Property Rights of Third
Parties
We regard our trademarks, service marks, copyrights, patents, trade dress,
trade secrets, proprietary technology, and similar intellectual property as
critical to our success, and we rely on trademark, copyright, and patent law,
trade secret protection, and confidentiality and/or license agreements with
our employees, customers, and others to protect our proprietary rights.
Effective intellectual property protection is not available in every country
in which our products and services are made available. We also may not be able
to acquire or maintain appropriate domain names in all countries in which we
do business. Furthermore, regulations governing domain names may not protect
our trademarks and similar proprietary rights. We may be unable to prevent
third parties from acquiring domain names that are similar to, infringe upon,
or diminish the value of our trademarks and other proprietary rights.
We are not always able to discover or determine the extent of any unauthorized
use of our proprietary rights. Actions taken by third parties that license our
proprietary rights may materially diminish the value of our proprietary rights
or reputation. The protection of our intellectual property requires the
expenditure of significant financial and managerial resources. Moreover, the
steps we take to protect our intellectual property do not always adequately
protect our rights or prevent third parties from infringing or
misappropriating our proprietary rights. We also cannot be certain that others
will not independently develop or otherwise acquire equivalent or superior
technology or other intellectual property rights.
We have been subject to, and expect to continue to be subject to, claims and
legal proceedings regarding alleged infringement by us of the intellectual
property rights of third parties. Such claims, whether or not meritorious,
have in the past, and may in the future, result in the expenditure of
significant financial and managerial resources, injunctions against us, or
significant payments for damages, including to satisfy indemnification
obligations or to obtain licenses from third parties who allege that we have
infringed their rights. Such licenses may not be available on terms acceptable
to us or at all. These risks have been amplified by the increase in third
parties whose sole or primary business is to assert such claims.
Our digital content offerings depend in part on effective digital rights
management technology to control access to digital content. Breach or
malfunctioning of the digital rights management technology that we use could
subject us to claims, and content providers may be unwilling to include their
content in our service.
We Have Foreign Exchange Risk
The results of operations of, and certain of our intercompany balances
associated with, our international stores and product and service offerings
are exposed to foreign exchange rate fluctuations. Due to these fluctuations,
operating results may differ materially from expectations, and we may record
significant gains or losses on the remeasurement of intercompany balances. As
we have expanded our international operations, our exposure to exchange rate
fluctuations has increased. We also hold cash equivalents and/or marketable
securities in foreign currencies such as British Pounds, Canadian Dollars,
Euros, and
Japanese Yen. When the U.S. Dollar strengthens compared to these currencies,
cash equivalents, and marketable securities balances, when translated, may be
materially less than expected and vice versa.
Operating Risks
Our Expansion Places a Significant Strain on our Management, Operational,
Financial, and Other Resources
We are continuing to rapidly and significantly expand our global operations,
including increasing our product and service offerings and scaling our
infrastructure to support our retail and services businesses. The complexity
of the current scale of our business can place significant strain on our
management, personnel, operations, systems, technical performance, financial
resources, and internal financial control and reporting functions, and our
expansion increases these factors. Failure to manage growth effectively could
damage our reputation, limit our growth, and negatively affect our operating
results.
We Experience Significant Fluctuations in Our Operating Results and Growth
Rate
We are not always able to accurately forecast our growth rate. We base our
expense levels and investment plans on sales estimates. A significant portion
of our expenses and investments is fixed, and we are not always able to adjust
our spending quickly enough if our sales are less than expected.
Our revenue growth may not be sustainable, and our percentage growth rates may
decrease. Our revenue and operating profit growth depends on the continued
growth of demand for the products and services offered by us or our sellers,
and our business is affected by general economic and business conditions
worldwide. A softening of demand, whether caused by changes in customer
preferences or a weakening of the U.S. or global economies, may result in
decreased revenue or growth.
Our sales and operating results will also fluctuate for many other reasons,
including due to factors described elsewhere in this section and the
following:
•our ability to retain and increase sales to existing customers, attract new
customers, and satisfy our customers’ demands;
•our ability to retain and expand our network of sellers;
•our ability to offer products on favorable terms, manage inventory, and
fulfill orders;
•the introduction of competitive stores, websites, products, services, price
decreases, or improvements;
•changes in usage or adoption rates of the Internet, e-commerce, electronic
devices, and web services, including outside the U.S.;
•timing, effectiveness, and costs of expansion and upgrades of our systems and
infrastructure;
•the success of our geographic, service, and product line expansions;
•the extent to which we finance, and the terms of any such financing for, our
current operations and future growth;
•the outcomes of legal proceedings and claims, which may include significant
monetary damages or injunctive relief and could have a material adverse impact
on our operating results;
•variations in the mix of products and services we sell;
•variations in our level of merchandise and vendor returns;
•the extent to which we offer fast and free delivery, continue to reduce
prices worldwide, and provide additional benefits to our customers;
•factors affecting our reputation or brand image (including any actual or
perceived inability to achieve our goals or commitments, whether related to
sustainability, customers, employees, or other topics);
•the extent to which we invest in technology and content, fulfillment, and
other expense categories;
•increases in the prices of fuel and gasoline, energy products, commodities
like paper and packing supplies and hardware products, and technology
infrastructure products;
•constrained labor markets, which increase our payroll costs;
•the extent to which operators of the networks between our customers and our
stores successfully charge fees to grant our customers unimpaired and
unconstrained access to our online services;
•our ability to collect amounts owed to us when they become due;
•the extent to which new and existing technologies, or industry trends,
restrict online advertising or affect our ability to customize advertising or
otherwise tailor our product and service offerings;
•the extent to which use of our services is affected by spyware, viruses,
phishing and other spam emails, denial of service attacks, data theft,
computer intrusions, outages, and similar events; and
•disruptions from natural or human-caused disasters (including public health
crises) or extreme weather (including as a result of climate change),
geopolitical events and security issues (including terrorist attacks and armed
hostilities), labor or trade disputes, and similar events.
We Face Risks Related to Successfully Optimizing and Operating Our Fulfillment
Network and Data Centers
Failures to adequately predict customer demand or otherwise optimize and
operate our fulfillment network and data centers successfully from time to
time result in excess or insufficient fulfillment or data center capacity,
service interruptions, increased costs, and impairment charges, any of which
could materially harm our business. As we continue to add fulfillment and data
center capability or add new businesses with different requirements, our
fulfillment and data center networks become increasingly complex and operating
them becomes more challenging. There can be no assurance that we will be able
to operate our networks effectively.
In addition, failure to optimize inventory or staffing in our fulfillment
network increases our net shipping cost by requiring long-zone or partial
shipments. We and our co-sourcers may be unable to adequately staff our
fulfillment network and customer service centers. For example, productivity
across our fulfillment network currently is being affected by global supply
chain constraints and constrained labor markets, which increase payroll costs
and make it difficult to hire, train, and deploy a sufficient number of people
to operate our fulfillment network as efficiently as we would like. We are
also subject to labor union efforts to organize groups of our employees from
time to time and, if successful, those organizational efforts may decrease our
operational flexibility, which could adversely affect our fulfillment network
operating efficiency.
Under some of our commercial agreements, we maintain the inventory of other
companies, thereby increasing the complexity of tracking inventory and
operating our fulfillment network. Our failure to properly handle such
inventory or the inability of the other businesses on whose behalf we perform
inventory fulfillment services to accurately forecast product demand may
result in us being unable to secure sufficient storage space or to optimize
our fulfillment network or cause other unexpected costs and other harm to our
business and reputation.
We rely on a limited number of shipping companies to deliver inventory to us
and completed orders to our customers. An inability to negotiate acceptable
terms with these companies or performance problems, staffing limitations, or
other difficulties experienced by these companies or by our own transportation
systems, including as a result of labor market constraints and related costs,
could negatively impact our operating results and customer experience. In
addition, our ability to receive inbound inventory efficiently and ship
completed orders to customers also may be negatively affected by natural or
human-caused disasters (including public health crises) or extreme weather
(including as a result of climate change), geopolitical events and security
issues, labor or trade disputes, and similar events.
We Could Be Harmed by Data Loss or Other Security Breaches
Because we collect, process, store, and transmit large amounts of data,
including confidential, sensitive, proprietary, and business and personal
information, failure to prevent or mitigate data loss, theft, misuse, or other
security breaches or vulnerabilities affecting our or our vendors’ or
customers’ technology, products, and systems, could: expose us or our
customers to a risk of loss, disclosure, or misuse of such information;
adversely affect our operating results; result in litigation, liability, or
regulatory action (including under laws related to privacy, data use, data
protection, data security, network security, and consumer protection); deter
customers or sellers from using our stores, products, and services; and
otherwise harm our business and reputation. We use third-party technology and
systems for a variety of reasons, including, without limitation, encryption
and authentication technology, employee email, content delivery to customers,
back-office support, and other functions. Some of our systems have experienced
past security breaches, and, although they did not have a material adverse
effect on our operating results, there can be no assurance that future
incidents will not have material adverse effects on our operations or
financial results. Although we have developed systems and processes that are
designed to protect customer data and prevent such incidents, including
systems and processes designed to reduce the impact of a security breach at a
third-party vendor or customer, such measures cannot provide absolute security
and may fail to operate as intended or be circumvented.
We Face Risks Related to System Interruption and Lack of Redundancy
We experience occasional system interruptions and delays that make our
websites and services unavailable or slow to respond and prevent us from
efficiently accepting or fulfilling orders or providing services to customers
and third parties, which may reduce our net sales and the attractiveness of
our products and services. Steps we take to add software and hardware, upgrade
our systems and network infrastructure, and improve the stability and
efficiency of our systems may not be sufficient to avoid system interruptions
or delays that could adversely affect our operating results.
Our computer and communications systems and operations in the past have been,
or in the future could be, damaged or interrupted due to events such as
natural or human-caused disasters (including public health crises) or extreme
weather (including as a result of climate change), geopolitical events and
security issues (including terrorist attacks and armed hostilities), computer
viruses, physical or electronic break-ins, operational failures, and similar
events or disruptions. Any of these events could cause system interruption,
delays, and loss of critical data, and could prevent us from accepting and
fulfilling customer orders and providing services, which could make our
product and service offerings less attractive and subject us to liability. Our
systems are not fully redundant and our disaster recovery planning may not be
sufficient. In addition, our insurance may not provide sufficient coverage to
compensate for related losses. Any of these events could damage our reputation
and be expensive to remedy.
The Loss of Key Senior Management Personnel or the Failure to Hire and Retain
Highly Skilled and Other Key Personnel Could Negatively Affect Our Business
We depend on our senior management and other key personnel, including our
President and CEO. We do not have “key person” life insurance policies. We
also rely on other highly skilled personnel. Competition for qualified
personnel in the industries in which we operate, as well as senior management,
has historically been intense. For example, we experience significant
competition in the technology industry, particularly for software engineers,
computer scientists, and other technical staff. In addition, changes we make
to our current and future work environments may not meet the needs or
expectations of our employees or may be perceived as less favorable compared
to other companies’ policies, which could negatively impact our ability to
hire and retain qualified personnel. The loss of any of our executive officers
or other key employees, the failure to successfully transition key roles, or
the inability to hire, train, retain, and manage qualified personnel, could
harm our business.
Our Supplier Relationships Subject Us to a Number of Risks
We have significant suppliers, including content and technology licensors, and
in some cases, limited or single-sources of supply, that are important to our
sourcing, services, manufacturing, and any related ongoing servicing of
merchandise and content. We do not have long-term arrangements with most of
our suppliers to guarantee availability of merchandise, content, components,
or services, particular payment terms, or the extension of credit limits.
Decisions by our current suppliers to limit or stop selling or licensing
merchandise, content, components, or services to us on acceptable terms, or
delay delivery, including as a result of one or more supplier bankruptcies due
to poor economic conditions, as a result of natural or human-caused disasters
(including public health crises), or for other reasons, may result in our
being unable to procure alternatives from other suppliers in a timely and
efficient manner and on acceptable terms, or at all. In addition, violations
by our suppliers or other vendors of applicable laws, regulations, contractual
terms, intellectual property rights of others, or our Supply Chain Standards,
as well as products or practices regarded as unethical, unsafe, or hazardous,
could expose us to claims, damage our reputation, limit our growth, and
negatively affect our operating results.
Our Commercial Agreements, Strategic Alliances, and Other Business
Relationships Expose Us to Risks
We provide physical, e-commerce, and omnichannel retail, cloud services, and
other services to businesses through commercial agreements, strategic
alliances, and business relationships. Under these agreements, we provide web
services, technology, fulfillment, computing, digital storage, and other
services, as well as enable sellers to offer products or services through our
stores. These arrangements are complex and require substantial infrastructure
capacity, personnel, and other resource commitments, which may limit the
amount of business we can service. We may not be able to implement, maintain,
and develop the components of these commercial relationships, which may
include web services, fulfillment, customer service, inventory management, tax
collection, payment processing, hardware, content, and third-party software,
and engaging third parties to perform services. The amount of compensation we
receive under certain of our commercial agreements is partially dependent on
the volume of the other company’s sales. Therefore, when the other company’s
offerings are not successful, the compensation we receive may be lower than
expected or the agreement may be terminated. Moreover, we may not be able to
enter into additional or alternative commercial relationships and strategic
alliances on favorable terms. We also may be subject to claims from businesses
to which we provide these services if we are unsuccessful in implementing,
maintaining, or developing these services.
As our agreements terminate, we may be unable to renew or replace these
agreements on comparable terms, or at all. We may in the future enter into
amendments on less favorable terms or encounter parties that have difficulty
meeting their contractual obligations to us, which could adversely affect our
operating results.
Our present and future commercial agreements, strategic alliances, and
business relationships create additional risks such as:
•disruption of our ongoing business, including loss of management focus on
existing businesses;
•impairment of other relationships;
•variability in revenue and income from entering into, amending, or
terminating such agreements or relationships; and
•difficulty integrating under the commercial agreements.
Our Business Suffers When We Are Unsuccessful in Making, Integrating, and
Maintaining Acquisitions and Investments
We have acquired and invested in a number of companies, and we may in the
future acquire or invest in or enter into joint ventures with additional
companies. These transactions create risks such as:
•disruption of our ongoing business, including loss of management focus on
existing businesses;
•problems retaining key personnel;
•additional operating losses and expenses of the businesses we acquired or in
which we invested;
•the potential impairment of tangible and intangible assets and goodwill,
including as a result of acquisitions;
•the potential impairment of customer and other relationships of the company
we acquired or in which we invested or our own customers as a result of any
integration of operations;
•the difficulty of completing such transactions and achieving anticipated
benefits within expected timeframes, or at all;
•the difficulty of incorporating acquired operations, technology, and rights
into our offerings, and unanticipated expenses related to such integration;
•the difficulty of integrating a new company’s accounting, financial
reporting, management, information and data security, human resource, and
other administrative systems to permit effective management, and the lack of
control if such integration is delayed or not successfully implemented;
•losses we may incur as a result of declines in the value of an investment or
as a result of incorporating an investee’s financial performance into our
financial results;
•for investments in which an investee’s financial performance is incorporated
into our financial results, either in full or in part, or investments for
which we are required to file financial statements or provide financial
information, the dependence on the investee’s accounting, financial reporting,
and similar systems, controls, and processes;
•the difficulty of implementing at companies we acquire the controls,
procedures, and policies appropriate for a larger public company;
•the risks associated with businesses we acquire or invest in, which may
differ from or be more significant than the risks our other businesses face;
•potential unknown liabilities associated with a company we acquire or in
which we invest; and
•for foreign transactions, additional risks related to the integration of
operations across different cultures and languages, and the economic,
political, and regulatory risks associated with specific countries.
As a result of future acquisitions or mergers, we might need to issue
additional equity securities, spend our cash, or incur debt, contingent
liabilities, or amortization expenses related to intangible assets, any of
which could reduce our profitability and harm our business or only be
available on unfavorable terms, if at all. In addition, valuations supporting
our acquisitions and strategic investments could change rapidly. We could
determine that such valuations have experienced impairments or other-than-
temporary declines in fair value which could adversely impact our financial
results.
We Face Significant Inventory Risk
In addition to risks described elsewhere in this Item 1A relating to
fulfillment network and inventory optimization by us and third parties, we are
exposed to significant inventory risks that may adversely affect our operating
results as a result of seasonality, new product launches, rapid changes in
product cycles and pricing, defective merchandise, changes in consumer demand
and consumer spending patterns, changes in consumer tastes with respect to our
products, spoilage, and other factors. We endeavor to accurately predict these
trends and avoid overstocking or understocking products we manufacture and/or
sell. Demand for products, however, can change significantly between the time
inventory or components are ordered and the date of sale. In addition, when we
begin selling or manufacturing a new product, it may be difficult to establish
vendor relationships, determine appropriate product or component selection,
and accurately forecast demand. The acquisition of certain types of inventory
or components requires significant lead-time and prepayment and they may not
be returnable. We carry a broad selection and significant inventory levels of
certain products, such as consumer electronics, and at times we are unable to
sell products in sufficient quantities or to meet demand during the relevant
selling seasons. Any one of the inventory risk factors set forth above may
adversely affect our operating results.
We Are Subject to Payments-Related Risks
We accept payments using a variety of methods, including credit card, debit
card, credit accounts (including promotional financing), gift cards, direct
debit from a customer’s bank account, consumer invoicing, physical bank check,
and payment upon delivery. For existing and future payment options we offer to
our customers, we currently are subject to, and may become subject to
additional, regulations and compliance requirements (including obligations to
implement enhanced authentication processes that could result in significant
costs and reduce the ease of use of our payments products), as well as fraud.
For certain payment methods, including credit and debit cards, we pay
interchange and other fees, which may increase over time and raise our
operating costs and lower profitability. We rely on third parties to provide
certain Amazon-branded payment methods and payment processing services,
including the processing of credit cards, debit cards, electronic checks, and
promotional financing. In each case, it could disrupt our business if these
companies become unwilling or unable to provide these services to us. We also
offer co-branded credit card programs, which could adversely affect our
operating results if renewed on less favorable terms or terminated. We are
also subject to payment card association operating rules, including data
security rules, certification requirements, and rules governing electronic
funds transfers, which could change or be reinterpreted to make it difficult
or impossible for us to comply. Failure to comply with these rules or
requirements, as well as any breach, compromise, or failure to otherwise
detect or prevent fraudulent activity involving our data security systems,
could result in our being liable for card issuing banks’ costs, subject to
fines and higher transaction fees, and loss of our ability to accept credit
and debit card payments from our customers, process electronic funds
transfers, or facilitate other types of online payments, and our business and
operating results could be adversely affected.
In addition, we provide regulated services in certain jurisdictions because we
enable customers to keep account balances with us and transfer money to third
parties, and because we provide services to third parties to facilitate
payments on their behalf. Jurisdictions subject us to requirements for
licensing, regulatory inspection, bonding and capital maintenance, the use,
handling, and segregation of transferred funds, consumer disclosures,
maintaining or processing data, and authentication. We are also subject to or
voluntarily comply with a number of other laws and regulations relating to
payments, money laundering, international money transfers, privacy, data use,
data protection, data security, network security, consumer protection, and
electronic fund transfers. If we were found to be in violation of applicable
laws or regulations, we could be subject to additional requirements and civil
and criminal penalties, or forced to cease providing certain services.
We Have a Rapidly Evolving Business Model and Our Stock Price Is Highly
Volatile
We have a rapidly evolving business model. The trading price of our common
stock fluctuates significantly in response to, among other risks, the risks
described elsewhere in this Item 1A, as well as:
•changes in interest rates;
•conditions or trends in the Internet and the industry segments we operate in;
•quarterly variations in operating results;
•fluctuations in the stock market in general and market prices for Internet-
related companies in particular;
•changes in financial estimates by us or decisions to increase or decrease
future spending or investment levels;
•changes in financial estimates and recommendations by securities analysts;
•changes in our capital structure, including issuance of additional debt or
equity to the public;
•changes in the valuation methodology of, or performance by, other e-commerce
or technology companies; and
•transactions in our common stock by major investors and certain analyst
reports, news, and speculation.
Volatility in our stock price could adversely affect our business and
financing opportunities and force us to increase our cash compensation to
employees or grant larger stock awards than we have historically, which could
hurt our operating results or reduce the percentage ownership of our existing
stockholders, or both.
Legal and Regulatory Risks
Government Regulation Is Evolving and Unfavorable Changes Could Harm Our
Business
We are subject to general business regulations and laws, as well as