diff --git a/conda_build/utils.py b/conda_build/utils.py
index 8d13c76b95..6461e1c8b0 100644
--- a/conda_build/utils.py
+++ b/conda_build/utils.py
@@ -1277,7 +1277,7 @@ def expand_globs(
             glob_files = glob(path, recursive=True)
             if not glob_files:
                 log = get_logger(__name__)
-                log.error(f"Glob {path} did not match in root_dir {root_dir}")
+                log.warning(f"Glob {path} did not match in root_dir {root_dir}")
             # https://docs.python.org/3/library/glob.html#glob.glob states that
             # "whether or not the results are sorted depends on the file system".
             # Avoid this potential ambiguity by sorting. (see #4185)
diff --git a/news/5472-demote-non-mathing-glob-to-warning b/news/5472-demote-non-mathing-glob-to-warning
new file mode 100644
index 0000000000..17e2a93ff8
--- /dev/null
+++ b/news/5472-demote-non-mathing-glob-to-warning
@@ -0,0 +1,19 @@
+### Enhancements
+
+* <news item>
+
+### Bug fixes
+
+* <news item>
+
+### Deprecations
+
+* <news item>
+
+### Docs
+
+* <news item>
+
+### Other
+
+* Demoted logging message about glob finding no matches from error to warning (#5472)