diff --git a/layouts/partials/head.html b/layouts/partials/head.html
index 9bf6277..e9f0211 100644
--- a/layouts/partials/head.html
+++ b/layouts/partials/head.html
@@ -35,6 +35,7 @@
   {{ template "_internal/opengraph.html" . }}
   {{ template "_internal/twitter_cards.html" . }}
   {{ template "partials/favicons.html" . }}
+  {{ template "partials/site_schema.html" . }}
   <link
     rel="preload"
     href="/fonts/Comfortaa-Light.ttf"
diff --git a/layouts/partials/site_schema.html b/layouts/partials/site_schema.html
new file mode 100644
index 0000000..ab9d90f
--- /dev/null
+++ b/layouts/partials/site_schema.html
@@ -0,0 +1,66 @@
+{{/* https://codingnconcepts.com/hugo/structure-data-json-ld-hugo/ */}}
+{{ if .IsHome -}}
+<script type="application/ld+json">
+{
+    "@context": "http://schema.org",
+    "@type": "WebSite",
+    "name": "{{ .Site.Title }}",
+    "url": "{{ .Site.BaseURL }}",
+    "description": "{{ .Site.Params.description }}",
+    {{ with .Site.Params.favicons.icon32 }}"thumbnailUrl": "{{ . | absURL }}",{{ end }}
+    "license": "{{ .Site.Copyright }}"
+}
+</script>
+{{ else if .IsPage }}
+  {{ $author :=  or (.Params.author) (.Site.Author.name) }}
+  {{ $org_name :=  .Site.Title }}<script type="application/ld+json">
+{
+    "@context": "http://schema.org",
+    "@type": "BlogPosting",
+    "articleSection": "{{ .Section }}",
+    "name": "{{ .Title | safeJS }}",
+    "headline": "{{ .Title | safeJS }}",
+    "alternativeHeadline": "{{ .Params.lead }}",
+    "description": "{{ if .Description }}{{ .Description | safeJS }}{{ else }}{{if .IsPage}}{{ .Summary  }}{{ end }}{{ end }}",
+    "inLanguage": {{ .Site.LanguageCode | default "en-us" }},
+    "isFamilyFriendly": "true",
+    "mainEntityOfPage": {
+        "@type": "WebPage",
+        "@id": "{{ .Permalink }}"
+    },
+    "author" : {
+        "@type": "Person",
+        "name": "{{ $author }}"
+    },
+    "creator" : {
+        "@type": "Person",
+        "name": "{{ $author }}"
+    },
+    "accountablePerson" : {
+        "@type": "Person",
+        "name": "{{ $author }}"
+    },
+    "copyrightHolder" : "{{ $org_name }}",
+    "copyrightYear" : "{{ .Date.Format "2006" }}",
+    "dateCreated": "{{ .Date.Format "2006-01-02T15:04:05.00Z" | safeHTML }}",
+    "datePublished": "{{ .PublishDate.Format "2006-01-02T15:04:05.00Z" | safeHTML }}",
+    "dateModified": "{{ .Lastmod.Format "2006-01-02T15:04:05.00Z" | safeHTML }}",
+    "publisher":{
+        "@type":"Organization",
+        "name": {{ $org_name }},
+        "url": {{ .Site.BaseURL }},
+        {{ with .Site.Params.favicons.icon32 }}"logo": {
+            "@type": "ImageObject",
+            "url": "{{ . | absURL }}",
+            "width":"32",
+            "height":"32"{{ end }}
+        }
+    },
+    "image": {{ if .Params.images }}[{{ range $i, $e := .Params.images }}{{ if $i }}, {{ end }}{{ $e | absURL }}{{ end }}]{{ else if .Params.cover.src }}{{ ($.Page.Resources.GetMatch .Params.cover.src).Permalink }}{{ else}}{{ .Site.Params.favicons.icon32 | absURL }}{{ end }},
+    "url" : "{{ .Permalink }}",
+    "wordCount" : "{{ .WordCount }}",
+    "genre" : [ {{ range $index, $category := .Params.categories }}{{ if $index }}, {{ end }}"{{ $category }}" {{ end }}],
+    "keywords" : [ {{ range $index, $tag := .Params.tags }}{{ if $index }}, {{ end }}"{{ $tag }}" {{ end }}]
+}
+</script>
+{{ end }}