diff --git a/Makefile b/Makefile
index 53b5c083c..ea6cc7bdf 100644
--- a/Makefile
+++ b/Makefile
@@ -74,7 +74,7 @@ $(BUILD)/protoplugin-test: $(BUILD)/protoplugin $(GEN)/protoplugin-test node_mod
 
 $(BUILD)/protoplugin-example: $(BUILD)/protoc-gen-es packages/protoplugin-example/buf.gen.yaml node_modules tsconfig.base.json packages/protoplugin-example/tsconfig.json $(shell find packages/protoplugin-example/src -name '*.ts')
 	npm run -w packages/protoplugin-example clean
-	npx -w packages/protoplugin-example buf generate buf.build/connectrpc/eliza
+	npm run -w packages/protoplugin-example generate
 	npm run -w packages/protoplugin-example build
 	@mkdir -p $(@D)
 	@touch $(@)
diff --git a/packages/protoplugin-example/package.json b/packages/protoplugin-example/package.json
index 9ee49d261..506d3ec95 100644
--- a/packages/protoplugin-example/package.json
+++ b/packages/protoplugin-example/package.json
@@ -7,7 +7,8 @@
     "clean": "rm -rf src/gen",
     "build": "../../node_modules/typescript/bin/tsc --noEmit",
     "start": "npx esbuild src/index.ts --serve=localhost:3000 --servedir=www --outdir=www --bundle --global-name=eliza",
-    "test": "node --loader tsx --test test/*.ts"
+    "test": "node --loader tsx --test test/*.ts",
+    "generate": "buf generate buf.build/connectrpc/eliza"
   },
   "license": "Apache-2.0",
   "dependencies": {