google-adwords.html

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layout: simple
title: Google Adwords
seotitle: Google Adwords | Bricktown SEO
seodesc: Using online advertising is a great way to generate new interest in your business. Google Adwords is one of the best platforms to distribute your advertising online.
permalink: /google-adwords/
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Google AdWords can be a daunting challenge to get setup with the right campaign and ad groups. There are a lot of steps to go through just to get your first ad up and running. We are happy to offer this as a service to our customers, contact us to discuss how we can manage your AdWords advertising.  For those of you looking to learn more, this page has some very valuable information and videos to get you started.  At Bricktown SEO we strive to be transparent about the process and the behind-the-scenes of Google advertising.<br><br>

            <h2>AdWords Terms</h2>
            <b>Ad Groups</b> – Group of keywords, budget settings for an ad<br><br>

    <b>Auction</b> – The process of ranking the ads based on the user’s search terms each and every time a search is performed. For a little more detail on the auction process, below is a youtube video describing it more in detail.<br><br>

    <b>Campaign</b> – A collection of ad groups sharing similar settings<br><br>

    <b>CPM</b> – Cost per thousand clicks<br><br>

    <b>CTR</b> – Click through rate, the number of clicks versus impressions of your ads<br><br>

    <b>Keywords</b> – The words used to match a user search with your advertisement.<br><br>
            
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