diff --git a/browser/brave_ads/ads_service_delegate.cc b/browser/brave_ads/ads_service_delegate.cc
index 38a9c0b21064..04ee1392b193 100644
--- a/browser/brave_ads/ads_service_delegate.cc
+++ b/browser/brave_ads/ads_service_delegate.cc
@@ -20,6 +20,7 @@
 #include "brave/components/skus/browser/pref_names.h"
 #include "build/build_config.h"
 #include "chrome/browser/notifications/notification_display_service.h"
+#include "chrome/browser/notifications/notification_display_service_factory.h"
 #include "chrome/browser/profiles/profile.h"
 #include "chrome/common/channel_info.h"
 #include "components/search_engines/template_url_prepopulate_data.h"
@@ -107,7 +108,6 @@ AdsServiceDelegate::AdsServiceDelegate(
     PrefService* local_state,
     brave_adaptive_captcha::BraveAdaptiveCaptchaService*
         adaptive_captcha_service,
-    NotificationDisplayService* notification_display_service,
     std::unique_ptr<NotificationAdPlatformBridge>
         notification_ad_platform_bridge)
     : profile_(profile),
@@ -117,7 +117,6 @@ AdsServiceDelegate::AdsServiceDelegate(
           local_state_,
           /*is_profile_eligible_for_dse_guest_propagation=*/false),
       adaptive_captcha_service_(adaptive_captcha_service),
-      notification_display_service_(notification_display_service),
       notification_ad_platform_bridge_(
           std::move(notification_ad_platform_bridge)) {}
 
@@ -224,13 +223,13 @@ void AdsServiceDelegate::SnoozeScheduledCaptcha() {
 
 void AdsServiceDelegate::Display(
     const message_center::Notification& notification) {
-  notification_display_service_->Display(NotificationHandler::Type::BRAVE_ADS,
-                                         notification, nullptr);
+  GetNotificationDisplayService()->Display(NotificationHandler::Type::BRAVE_ADS,
+                                           notification, nullptr);
 }
 
 void AdsServiceDelegate::Close(const std::string& notification_id) {
-  notification_display_service_->Close(NotificationHandler::Type::BRAVE_ADS,
-                                       notification_id);
+  GetNotificationDisplayService()->Close(NotificationHandler::Type::BRAVE_ADS,
+                                         notification_id);
 }
 
 void AdsServiceDelegate::ShowNotificationAd(const std::string& id,
@@ -279,4 +278,9 @@ base::Value::Dict AdsServiceDelegate::GetVirtualPrefs() {
       .Set("[virtual]:skus", GetSkus());
 }
 
+NotificationDisplayService*
+AdsServiceDelegate::GetNotificationDisplayService() {
+  return NotificationDisplayServiceFactory::GetForProfile(profile_);
+}
+
 }  // namespace brave_ads
diff --git a/browser/brave_ads/ads_service_delegate.h b/browser/brave_ads/ads_service_delegate.h
index c2240d2e5ae0..9a9663ca8c0d 100644
--- a/browser/brave_ads/ads_service_delegate.h
+++ b/browser/brave_ads/ads_service_delegate.h
@@ -35,7 +35,6 @@ class AdsServiceDelegate : public AdsService::Delegate {
       PrefService* local_state,
       brave_adaptive_captcha::BraveAdaptiveCaptchaService*
           adaptive_captcha_service,
-      NotificationDisplayService* notification_display_service,
       std::unique_ptr<NotificationAdPlatformBridge>
           notification_ad_platform_bridge);
 
@@ -78,13 +77,13 @@ class AdsServiceDelegate : public AdsService::Delegate {
   base::Value::Dict GetVirtualPrefs() override;
 
  private:
+  NotificationDisplayService* GetNotificationDisplayService();
+
   raw_ptr<Profile> profile_ = nullptr;
   raw_ptr<PrefService> local_state_ = nullptr;
   search_engines::SearchEngineChoiceService search_engine_choice_service_;
   raw_ptr<brave_adaptive_captcha::BraveAdaptiveCaptchaService>
       adaptive_captcha_service_ = nullptr;
-  raw_ptr<NotificationDisplayService, DanglingUntriaged>
-      notification_display_service_ = nullptr;
   std::unique_ptr<NotificationAdPlatformBridge>
       notification_ad_platform_bridge_;
 };
diff --git a/browser/brave_ads/ads_service_factory.cc b/browser/brave_ads/ads_service_factory.cc
index be896f5d131b..3f966d5c747f 100644
--- a/browser/brave_ads/ads_service_factory.cc
+++ b/browser/brave_ads/ads_service_factory.cc
@@ -76,11 +76,8 @@ AdsServiceFactory::BuildServiceInstanceForBrowserContext(
   auto* brave_adaptive_captcha_service =
       brave_adaptive_captcha::BraveAdaptiveCaptchaServiceFactory::GetInstance()
           ->GetForProfile(profile);
-  auto* display_service =
-      NotificationDisplayServiceFactory::GetForProfile(profile);
   auto delegate = std::make_unique<AdsServiceDelegate>(
       profile, g_browser_process->local_state(), brave_adaptive_captcha_service,
-      display_service,
       std::make_unique<NotificationAdPlatformBridge>(*profile));
 
   auto* history_service = HistoryServiceFactory::GetInstance()->GetForProfile(