diff --git a/automod/rules/keyword.go b/automod/rules/keyword.go
index ff2c644b4..3c9a6c6f4 100644
--- a/automod/rules/keyword.go
+++ b/automod/rules/keyword.go
@@ -1,6 +1,8 @@
 package rules
 
 import (
+	"fmt"
+
 	appbsky "github.com/bluesky-social/indigo/api/bsky"
 	"github.com/bluesky-social/indigo/automod"
 )
@@ -9,6 +11,7 @@ func KeywordPostRule(evt *automod.RecordEvent, post *appbsky.FeedPost) error {
 	for _, tok := range ExtractTextTokensPost(post) {
 		if evt.InSet("bad-words", tok) {
 			evt.AddRecordFlag("bad-word")
+			evt.ReportRecord(automod.ReportReasonRude, fmt.Sprintf("bad-word: %s", tok))
 			break
 		}
 	}
@@ -19,6 +22,7 @@ func KeywordProfileRule(evt *automod.RecordEvent, profile *appbsky.ActorProfile)
 	for _, tok := range ExtractTextTokensProfile(profile) {
 		if evt.InSet("bad-words", tok) {
 			evt.AddRecordFlag("bad-word")
+			evt.ReportRecord(automod.ReportReasonRude, fmt.Sprintf("bad-word: %s", tok))
 			break
 		}
 	}