diff --git a/src/ts/InternalBitmovinYospacePlayer.ts b/src/ts/InternalBitmovinYospacePlayer.ts
index 371e87d..7bd2b62 100644
--- a/src/ts/InternalBitmovinYospacePlayer.ts
+++ b/src/ts/InternalBitmovinYospacePlayer.ts
@@ -286,7 +286,11 @@ export class InternalBitmovinYospacePlayer implements BitmovinYospacePlayerAPI {
           }
 
           Logger.log('Loading Source: ' + stringify(clonedSource));
-          this.player.load(clonedSource, forceTechnology, disableSeeking).then(resolve).catch(reject);
+          this.player
+            .load(clonedSource, forceTechnology, disableSeeking)
+            .then(() => this.pullYospaceAdDataForLive())
+            .then(() => resolve())
+            .catch(reject);
         } else {
           session.shutdown();
           this.session = null;
@@ -386,6 +390,29 @@ export class InternalBitmovinYospacePlayer implements BitmovinYospacePlayerAPI {
     return this.player.play(issuer);
   }
 
+  private pullYospaceAdDataForLive(): Promise<void> {
+    if (
+      (this.yospaceSourceConfig.assetType !== YospaceAssetType.DVRLIVE && this.yospaceSourceConfig.assetType !== YospaceAssetType.LINEAR) ||
+      this.startSent
+    ) {
+      // Manually triggering the Yospace ad data update is only needed for Live and DVRLive sessions, and only the first time the stream is started.
+      return Promise.resolve();
+    }
+
+    const adBreakUpdatePromise = new Promise<void>((resolve, reject) => {
+      const onAnalyticUpdate = () => {
+        this.yospaceListenerAdapter.removeListener(BYSListenerEvent.ANALYTIC_UPDATED, onAnalyticUpdate);
+        resolve();
+      };
+
+      this.yospaceListenerAdapter.addListener(BYSListenerEvent.ANALYTIC_UPDATED, onAnalyticUpdate);
+    });
+
+    this.session.onPlayerEvent(YsPlayerEvent.PLAYBACK_READY, 0);
+
+    return adBreakUpdatePromise;
+  }
+
   pause(issuer?: string): void {
     this.playerPolicy.canPause() ? this.player.pause(issuer) : this.handleYospacePolicyEvent(YospacePolicyErrorCode.PAUSE_NOT_ALLOWED);
   }
diff --git a/src/ts/YospaceListenerAdapter.ts b/src/ts/YospaceListenerAdapter.ts
index f00c4a0..9986fb2 100644
--- a/src/ts/YospaceListenerAdapter.ts
+++ b/src/ts/YospaceListenerAdapter.ts
@@ -10,6 +10,7 @@ export enum BYSListenerEvent {
   ADVERT_END = 'advert_end',
   AD_BREAK_END = 'ad_break_end',
   ANALYTICS_FIRED = 'analytics_fired',
+  ANALYTIC_UPDATED = 'analytics_updated',
 }
 
 export type BYSTrackingEventType =
@@ -95,7 +96,9 @@ export class YospaceAdListenerAdapter {
   }
 
   onAnalyticUpdate() {
-    // No op
+    this.emitEvent({
+      type: BYSListenerEvent.ANALYTIC_UPDATED,
+    } as BYSListenerEventBase);
   }
 
   onTrackingEvent(type: BYSTrackingEventType) {