Add clarity about installation to README

README.md

@@ -13,6 +13,36 @@ If you prefer, you can follow [these steps](https://github.com/apostrophecms/sta
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+## Getting started
+
+This Starter Kit, also known as a boilerplate project, serves as a template for initiating new projects and is intended for use in two main ways:
+
+1. **Using Our CLI Tool**: Run our [CLI tool](https://github.com/apostrophecms/cli) to clone this template locally, install its dependencies, and set up an initial admin user. You accomplish this using:
+
+   `apos create <my-project-name> --starter=ecommerce`
+
+2. **Manual Setup**: Manually `git clone` this repository and install its dependencies using `npm install`. Add an initial admin user with `node app @apostrophecms/user:add admin admin`.
+
+For those who need to create multiple projects with additional base modules, consider [forking this repository](https://docs.github.com/en/pull-requests/collaborating-with-pull-requests/working-with-forks/about-forks) into your organizational or personal GitHub account. Customize it to fit your needs. To use your customized template, run the following CLI command:
+
+  `apos create <project-name> --starter=<repo-name>`
+
+Here, `<repo-name>` should be the URL of your forked repository, excluding the `https://github.com/` part.
+
+**Note: This template is NOT designed to be installed into an existing project.**
+
+## Running the project
+
+Run `npm run dev` to build the Apostrophe UI and start the site up. Remember, this is during alpha development, so we're all in "dev mode." The `dev` script will watch for saves in client-side CSS and JavaScript and trigger a build and page refresh if they are detected. It will also restart the app when server-side code is saved.
+
+## Making it your own
+
+This boilerplate is designed so you can install and start running it right away. If you are starting a project that will go into production one day, there are a few things you should be sure to check:
+
+- [ ] **Update the shortname.** You don't need to perform this step if you created your project using the CLI tool. The `shortname` option in `app.js` is used for the database name (unless another is given in the `@apostrophecms/db` module). You should change this to an appropriate project name before you start adding any users or content you would like to keep.
+- [ ] **Update the Express.js session secret.** The secret is set to `undefined` initially in the `modules/@apostrophecms/express/index.js` file. You should update this to a unique string.
+- [ ] **Decide if you want hot reloading on.** This boilerplate uses nodemon to restart the app when files are changed. In `modules/@apostrophecms/asset/index.js` there is an option enabled to refresh the browser on restart. If you like this, do nothing. If you don't, remove the option or set it to `false`. The option has no effect when the app is in production.
+
 ## Thanks
 
 ![Thanks to our partner Corlette](https://static.apostrophecms.com/apostrophecms/starter-kit-ecommerce/images/corllete-thanks.png)