diff --git a/.github/scripts/label_utils.py b/.github/scripts/label_utils.py
index d3c19f5b7aad69..582e1d8c5f44ab 100644
--- a/.github/scripts/label_utils.py
+++ b/.github/scripts/label_utils.py
@@ -15,7 +15,7 @@
 
 BOT_AUTHORS = ["github-actions", "pytorchmergebot", "pytorch-bot"]
 
-LABEL_ERR_MSG_TITLE = "This PR needs a label"
+LABEL_ERR_MSG_TITLE = "This PR needs a `release notes:` label"
 LABEL_ERR_MSG = f"""# {LABEL_ERR_MSG_TITLE}
 If your changes are user facing and intended to be a part of release notes, please use a label starting with `release notes:`.