style

Style Guides and Content Strategy

It is essential to use a style guide and content strategy when you create any technical content. Below are some examples.

• MailChimp content style guide
• Microsoft writing style guide
• Atlassian writing style
• GOV.UK content design
• The Economist style guide
• Google guides
  • Material design writing
  • Developer documentation guide
  • Google Marketing Platform visual guidelines

Learning about style and strategy

Here are some helpful articles and websites about the differences between style guides, content style guides, and content strategy.

• A primer on documentation content strategy by Stephanie Blotner
• What is a content style guide by Liz Murphy
  • Content style guide template also available
• Moz's content strategy overview
• Why your brand needs a real style guide on Forbes

Additional tools

• Read rules to write with fewer words.
• Accessibility style guide