diff --git a/block-library/index.js b/block-library/index.js
index b76b3ce0bee70d..0afac557a4ac0e 100644
--- a/block-library/index.js
+++ b/block-library/index.js
@@ -34,7 +34,6 @@ import * as list from '../packages/block-library/src/list';
 import * as more from '../packages/block-library/src/more';
 import * as nextpage from '../packages/block-library/src/nextpage';
 import * as preformatted from '../packages/block-library/src/preformatted';
-import * as pullquote from '../packages/block-library/src/pullquote';
 import * as reusableBlock from '../packages/block-library/src/block';
 import * as separator from '../packages/block-library/src/separator';
 import * as shortcode from '../packages/block-library/src/shortcode';
@@ -83,7 +82,6 @@ export const registerCoreBlocks = () => {
 		more,
 		nextpage,
 		preformatted,
-		pullquote,
 		separator,
 		reusableBlock,
 		spacer,
diff --git a/packages/block-library/src/editor.scss b/packages/block-library/src/editor.scss
index 60aacb91e833fd..6c26aa8055ee47 100644
--- a/packages/block-library/src/editor.scss
+++ b/packages/block-library/src/editor.scss
@@ -15,7 +15,6 @@
 @import "./more/editor.scss";
 @import "./nextpage/editor.scss";
 @import "./preformatted/editor.scss";
-@import "./pullquote/editor.scss";
 @import "./quote/editor.scss";
 @import "./shortcode/editor.scss";
 @import "./spacer/editor.scss";
diff --git a/packages/block-library/src/index.js b/packages/block-library/src/index.js
index abb8536486aff1..7b2d85ead7bf2f 100644
--- a/packages/block-library/src/index.js
+++ b/packages/block-library/src/index.js
@@ -30,7 +30,6 @@ import * as list from './list';
 import * as more from './more';
 import * as nextpage from './nextpage';
 import * as preformatted from './preformatted';
-import * as pullquote from './pullquote';
 import * as reusableBlock from './block';
 import * as separator from './separator';
 import * as shortcode from './shortcode';
@@ -71,7 +70,6 @@ export const registerCoreBlocks = () => {
 		more,
 		nextpage,
 		preformatted,
-		pullquote,
 		separator,
 		reusableBlock,
 		spacer,
diff --git a/packages/block-library/src/pullquote/editor.scss b/packages/block-library/src/pullquote/editor.scss
deleted file mode 100644
index d0f9c518b5e143..00000000000000
--- a/packages/block-library/src/pullquote/editor.scss
+++ /dev/null
@@ -1,32 +0,0 @@
-.editor-block-list__block[data-type="core/pullquote"] {
-	&[data-align="left"],
-	&[data-align="right"] {
-		& .block-library-pullquote__content .editor-rich-text__tinymce[data-is-empty="true"]::before,
-		& .editor-rich-text p {
-			font-size: 20px;
-		}
-	}
-}
-
-.wp-block-pullquote {
-	cite {
-		display: block;
-	}
-
-	cite .editor-rich-text__tinymce[data-is-empty="true"]::before {
-		font-size: 14px;
-		font-family: $default-font;
-	}
-
-	.editor-rich-text__tinymce[data-is-empty="true"]::before {
-		width: 100%;
-		left: 50%;
-		transform: translateX(-50%);
-	}
-
-	& > .block-library-pullquote__content .editor-rich-text__tinymce[data-is-empty="true"]::before,
-	& > .editor-rich-text p {
-		font-size: 24px;
-		line-height: 1.6;
-	}
-}
diff --git a/packages/block-library/src/pullquote/index.js b/packages/block-library/src/pullquote/index.js
deleted file mode 100644
index 800828091282a8..00000000000000
--- a/packages/block-library/src/pullquote/index.js
+++ /dev/null
@@ -1,124 +0,0 @@
-/**
- * External dependencies
- */
-import { map } from 'lodash';
-
-/**
- * WordPress dependencies
- */
-import { __ } from '@wordpress/i18n';
-import {
-	RichText,
-} from '@wordpress/editor';
-
-const toRichTextValue = ( value ) => map( value, ( ( subValue ) => subValue.children ) );
-const fromRichTextValue = ( value ) => map( value, ( subValue ) => ( {
-	children: subValue,
-} ) );
-const blockAttributes = {
-	value: {
-		type: 'array',
-		source: 'query',
-		selector: 'blockquote > p',
-		query: {
-			children: {
-				source: 'node',
-			},
-		},
-	},
-	citation: {
-		type: 'array',
-		source: 'children',
-		selector: 'cite',
-	},
-};
-
-export const name = 'core/pullquote';
-
-export const settings = {
-
-	title: __( 'Pullquote' ),
-
-	description: __( 'Highlight a quote from your post or page by displaying it as a graphic element.' ),
-
-	icon: <svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M0,0h24v24H0V0z" fill="none" /><polygon points="21 18 2 18 2 20 21 20" /><path d="m19 10v4h-15v-4h15m1-2h-17c-0.55 0-1 0.45-1 1v6c0 0.55 0.45 1 1 1h17c0.55 0 1-0.45 1-1v-6c0-0.55-0.45-1-1-1z" /><polygon points="21 4 2 4 2 6 21 6" /></svg>,
-
-	category: 'formatting',
-
-	attributes: blockAttributes,
-
-	supports: {
-		align: true,
-	},
-
-	edit( { attributes, setAttributes, isSelected, className } ) {
-		const { value, citation } = attributes;
-
-		return (
-			<blockquote className={ className }>
-				<RichText
-					multiline="p"
-					value={ toRichTextValue( value ) }
-					onChange={
-						( nextValue ) => setAttributes( {
-							value: fromRichTextValue( nextValue ),
-						} )
-					}
-					/* translators: the text of the quotation */
-					placeholder={ __( 'Write quote…' ) }
-					wrapperClassName="block-library-pullquote__content"
-				/>
-				{ ( citation || isSelected ) && (
-					<RichText
-						tagName="cite"
-						value={ citation }
-						/* translators: the individual or entity quoted */
-						placeholder={ __( 'Write citation…' ) }
-						onChange={
-							( nextCitation ) => setAttributes( {
-								citation: nextCitation,
-							} )
-						}
-					/>
-				) }
-			</blockquote>
-		);
-	},
-
-	save( { attributes } ) {
-		const { value, citation } = attributes;
-
-		return (
-			<blockquote>
-				<RichText.Content value={ toRichTextValue( value ) } />
-				{ citation && citation.length > 0 && <RichText.Content tagName="cite" value={ citation } /> }
-			</blockquote>
-		);
-	},
-
-	deprecated: [ {
-		attributes: {
-			...blockAttributes,
-			citation: {
-				type: 'array',
-				source: 'children',
-				selector: 'footer',
-			},
-			align: {
-				type: 'string',
-				default: 'none',
-			},
-		},
-
-		save( { attributes } ) {
-			const { value, citation, align } = attributes;
-
-			return (
-				<blockquote className={ `align${ align }` }>
-					<RichText.Content value={ toRichTextValue( value ) } />
-					{ citation && citation.length > 0 && <RichText.Content tagName="footer" value={ citation } /> }
-				</blockquote>
-			);
-		},
-	} ],
-};
diff --git a/packages/block-library/src/pullquote/style.scss b/packages/block-library/src/pullquote/style.scss
deleted file mode 100644
index 2467adff4e5437..00000000000000
--- a/packages/block-library/src/pullquote/style.scss
+++ /dev/null
@@ -1,23 +0,0 @@
-.wp-block-pullquote {
-	padding: 3em 0;
-	text-align: center;
-
-	&.alignleft,
-	&.alignright {
-		max-width: 400px;
-
-		> p {
-			font-size: 20px;
-		}
-	}
-
-	> p {
-		font-size: 24px;
-		line-height: 1.6;
-	}
-
-	cite,
-	footer {
-		position: relative;
-	}
-}
diff --git a/packages/block-library/src/pullquote/test/__snapshots__/index.js.snap b/packages/block-library/src/pullquote/test/__snapshots__/index.js.snap
deleted file mode 100644
index 0fb96fbe630617..00000000000000
--- a/packages/block-library/src/pullquote/test/__snapshots__/index.js.snap
+++ /dev/null
@@ -1,37 +0,0 @@
-// Jest Snapshot v1, https://goo.gl/fbAQLP
-
-exports[`core/pullquote block edit matches snapshot 1`] = `
-<blockquote
-  class="wp-block-pullquote"
->
-  <div
-    class="block-library-pullquote__content editor-rich-text"
-  >
-    <div>
-      <div>
-        <div
-          class="components-autocomplete"
-        >
-          <div
-            aria-autocomplete="list"
-            aria-expanded="false"
-            aria-label="Write quote…"
-            aria-multiline="true"
-            class="editor-rich-text__tinymce"
-            contenteditable="true"
-            data-is-placeholder-visible="true"
-            role="textbox"
-          />
-          <div
-            class="editor-rich-text__tinymce"
-          >
-            <p>
-              Write quote…
-            </p>
-          </div>
-        </div>
-      </div>
-    </div>
-  </div>
-</blockquote>
-`;
diff --git a/packages/block-library/src/pullquote/test/index.js b/packages/block-library/src/pullquote/test/index.js
deleted file mode 100644
index 24e135dd4c02cd..00000000000000
--- a/packages/block-library/src/pullquote/test/index.js
+++ /dev/null
@@ -1,13 +0,0 @@
-/**
- * Internal dependencies
- */
-import { name, settings } from '../';
-import { blockEditRender } from '../../test/helpers';
-
-describe( 'core/pullquote', () => {
-	test( 'block edit matches snapshot', () => {
-		const wrapper = blockEditRender( name, settings );
-
-		expect( wrapper ).toMatchSnapshot();
-	} );
-} );
diff --git a/packages/block-library/src/pullquote/theme.scss b/packages/block-library/src/pullquote/theme.scss
deleted file mode 100644
index 3d1d40647f496f..00000000000000
--- a/packages/block-library/src/pullquote/theme.scss
+++ /dev/null
@@ -1,12 +0,0 @@
-.wp-block-pullquote {
-	border-top: 4px solid $dark-gray-500;
-	border-bottom: 4px solid $dark-gray-500;
-	color: $dark-gray-600;
-
-	cite,
-	footer {
-		color: $dark-gray-600;
-		text-transform: uppercase;
-		font-size: $default-font-size;
-	}
-}
diff --git a/packages/block-library/src/quote/index.js b/packages/block-library/src/quote/index.js
index c63ff379114e5b..475d3eb7460456 100644
--- a/packages/block-library/src/quote/index.js
+++ b/packages/block-library/src/quote/index.js
@@ -55,6 +55,7 @@ export const settings = {
 	styles: [
 		{ name: 'default', label: __( 'Regular' ), isDefault: true },
 		{ name: 'large', label: __( 'Large' ) },
+		{ name: 'fancy', label: __( 'Fancy' ) },
 	],
 
 	transforms: {
diff --git a/packages/block-library/src/quote/style.scss b/packages/block-library/src/quote/style.scss
index c1206d68958f7b..a8a1400f76e5e6 100644
--- a/packages/block-library/src/quote/style.scss
+++ b/packages/block-library/src/quote/style.scss
@@ -16,4 +16,25 @@
 			text-align: right;
 		}
 	}
+
+	&.is-style-fancy {
+		padding: 3em 0;
+		text-align: center;
+		border-top: 4px solid $dark-gray-500;
+		border-bottom: 4px solid $dark-gray-500;
+		color: $dark-gray-600;
+
+		p {
+			font-size: 24px;
+			line-height: 1.6;
+		}
+
+		cite,
+		footer {
+			position: relative;
+			color: $dark-gray-600;
+			text-transform: uppercase;
+			font-size: $default-font-size;
+		}
+	}
 }
diff --git a/packages/block-library/src/quote/theme.scss b/packages/block-library/src/quote/theme.scss
index df07d206febe59..fab98c19c15162 100644
--- a/packages/block-library/src/quote/theme.scss
+++ b/packages/block-library/src/quote/theme.scss
@@ -11,7 +11,7 @@
 	}
 }
 
-.wp-block-quote:not(.is-large):not(.is-style-large) {
+.wp-block-quote:not(.is-large):not(.is-style-large):not(.is-style-fancy) {
 	border-left: 4px solid $black;
 	padding-left: 1em;
 }
diff --git a/packages/block-library/src/style.scss b/packages/block-library/src/style.scss
index 9d6115f8d76d79..d34b95129e7a57 100644
--- a/packages/block-library/src/style.scss
+++ b/packages/block-library/src/style.scss
@@ -12,7 +12,6 @@
 @import "./latest-comments/style.scss";
 @import "./latest-posts/style.scss";
 @import "./paragraph/style.scss";
-@import "./pullquote/style.scss";
 @import "./quote/style.scss";
 @import "./separator/style.scss";
 @import "./subhead/style.scss";
diff --git a/packages/block-library/src/theme.scss b/packages/block-library/src/theme.scss
index da6419fcf47018..bd7affa5343791 100644
--- a/packages/block-library/src/theme.scss
+++ b/packages/block-library/src/theme.scss
@@ -1,7 +1,5 @@
 @import "./code/theme.scss";
 @import "./preformatted/theme.scss";
-@import "./pullquote/theme.scss";
-@import "./quote/theme.scss";
 @import "./separator/theme.scss";
 @import "./table/theme.scss";
 @import "./video/theme.scss";
diff --git a/packages/editor/src/store/selectors.js b/packages/editor/src/store/selectors.js
index a1edb8e88149a1..15e836b31a034f 100644
--- a/packages/editor/src/store/selectors.js
+++ b/packages/editor/src/store/selectors.js
@@ -1353,8 +1353,6 @@ export function getSuggestedPostFormat( state ) {
 		case 'core/image':
 			return 'image';
 		case 'core/quote':
-		case 'core/pullquote':
-			return 'quote';
 		case 'core/gallery':
 			return 'gallery';
 		case 'core/video':
diff --git a/phpunit/fixtures/long-content.html b/phpunit/fixtures/long-content.html
index 07677c3906437a..6492faadfa517b 100644
--- a/phpunit/fixtures/long-content.html
+++ b/phpunit/fixtures/long-content.html
@@ -107,12 +107,6 @@ <h2>Media Rich</h2>
 <!-- wp:paragraph -->
 <p>You can build any block you like, static or dynamic, decorative or plain. Here&#x27;s a pullquote block:</p>
 <!-- /wp:paragraph -->
-<!-- wp:pullquote -->
-<blockquote class="wp-block-pullquote">
-<p>Code is Poetry</p>
-<cite>The WordPress community</cite>
-</blockquote>
-<!-- /wp:pullquote -->
 <!-- wp:paragraph {"align":"center"} -->
 <p style="text-align:center"><em>If you want to learn more about how to build additional blocks, or if you are interested in helping with the project, head over to the <a href="https://github.com/WordPress/gutenberg">GitHub repository</a>.</em></p>
 <!-- /wp:paragraph -->
diff --git a/post-content.php b/post-content.php
index fef557c7ccd449..8f217a53458276 100644
--- a/post-content.php
+++ b/post-content.php
@@ -139,10 +139,6 @@
 <p><?php _e( 'You can build any block you like, static or dynamic, decorative or plain. Here&#8217;s a pullquote block:', 'gutenberg' ); ?></p>
 <!-- /wp:paragraph -->
 
-<!-- wp:pullquote -->
-<blockquote class="wp-block-pullquote"><p><?php _e( 'Code is Poetry', 'gutenberg' ); ?></p><cite><?php _e( 'The WordPress community', 'gutenberg' ); ?></cite></blockquote>
-<!-- /wp:pullquote -->
-
 <!-- wp:paragraph {"align":"center"} -->
 <p style="text-align:center">
 	<em>
diff --git a/test/integration/full-content/fixtures/core__pullquote.html b/test/integration/full-content/fixtures/core__pullquote.html
deleted file mode 100644
index 8c13cedfe000dc..00000000000000
--- a/test/integration/full-content/fixtures/core__pullquote.html
+++ /dev/null
@@ -1,5 +0,0 @@
-<!-- wp:core/pullquote -->
-<blockquote class="wp-block-pullquote">
-<p>Testing pullquote block...</p><cite>...with a caption</cite>
-</blockquote>
-<!-- /wp:core/pullquote -->
diff --git a/test/integration/full-content/fixtures/core__pullquote.json b/test/integration/full-content/fixtures/core__pullquote.json
deleted file mode 100644
index 11d576614228cd..00000000000000
--- a/test/integration/full-content/fixtures/core__pullquote.json
+++ /dev/null
@@ -1,26 +0,0 @@
-[
-    {
-        "clientId": "_clientId_0",
-        "name": "core/pullquote",
-        "isValid": true,
-        "attributes": {
-            "value": [
-                {
-                    "children": {
-                        "type": "p",
-                        "props": {
-                            "children": [
-                                "Testing pullquote block..."
-                            ]
-                        }
-                    }
-                }
-            ],
-            "citation": [
-                "...with a caption"
-            ]
-        },
-        "innerBlocks": [],
-        "originalContent": "<blockquote class=\"wp-block-pullquote\">\n<p>Testing pullquote block...</p><cite>...with a caption</cite>\n</blockquote>"
-    }
-]
diff --git a/test/integration/full-content/fixtures/core__pullquote.parsed.json b/test/integration/full-content/fixtures/core__pullquote.parsed.json
deleted file mode 100644
index c8d7f7c3c2dd61..00000000000000
--- a/test/integration/full-content/fixtures/core__pullquote.parsed.json
+++ /dev/null
@@ -1,12 +0,0 @@
-[
-    {
-        "blockName": "core/pullquote",
-        "attrs": null,
-        "innerBlocks": [],
-        "innerHTML": "\n<blockquote class=\"wp-block-pullquote\">\n<p>Testing pullquote block...</p><cite>...with a caption</cite>\n</blockquote>\n"
-    },
-    {
-        "attrs": {},
-        "innerHTML": "\n"
-    }
-]
diff --git a/test/integration/full-content/fixtures/core__pullquote.serialized.html b/test/integration/full-content/fixtures/core__pullquote.serialized.html
deleted file mode 100644
index 00f47cf0d5e399..00000000000000
--- a/test/integration/full-content/fixtures/core__pullquote.serialized.html
+++ /dev/null
@@ -1,3 +0,0 @@
-<!-- wp:pullquote -->
-<blockquote class="wp-block-pullquote"><p>Testing pullquote block...</p><cite>...with a caption</cite></blockquote>
-<!-- /wp:pullquote -->
diff --git a/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.html b/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.html
deleted file mode 100644
index 252b029f1f888d..00000000000000
--- a/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.html
+++ /dev/null
@@ -1,7 +0,0 @@
-<!-- wp:core/pullquote -->
-<blockquote class="wp-block-pullquote">
-    <p>Paragraph <strong>one</strong></p>
-    <p>Paragraph two</p>
-    <cite>by whomever</cite>
-</blockquote>
-<!-- /wp:core/pullquote -->
diff --git a/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.json b/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.json
deleted file mode 100644
index 266568fa51bc00..00000000000000
--- a/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.json
+++ /dev/null
@@ -1,44 +0,0 @@
-[
-    {
-        "clientId": "_clientId_0",
-        "name": "core/pullquote",
-        "isValid": true,
-        "attributes": {
-            "value": [
-                {
-                    "children": {
-                        "type": "p",
-                        "props": {
-                            "children": [
-                                "Paragraph ",
-                                {
-                                    "type": "strong",
-                                    "props": {
-                                        "children": [
-                                            "one"
-                                        ]
-                                    }
-                                }
-                            ]
-                        }
-                    }
-                },
-                {
-                    "children": {
-                        "type": "p",
-                        "props": {
-                            "children": [
-                                "Paragraph two"
-                            ]
-                        }
-                    }
-                }
-            ],
-            "citation": [
-                "by whomever"
-            ]
-        },
-        "innerBlocks": [],
-        "originalContent": "<blockquote class=\"wp-block-pullquote\">\n    <p>Paragraph <strong>one</strong></p>\n    <p>Paragraph two</p>\n    <cite>by whomever</cite>\n</blockquote>"
-    }
-]
diff --git a/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.parsed.json b/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.parsed.json
deleted file mode 100644
index 2a816764b3ae4d..00000000000000
--- a/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.parsed.json
+++ /dev/null
@@ -1,12 +0,0 @@
-[
-    {
-        "blockName": "core/pullquote",
-        "attrs": null,
-        "innerBlocks": [],
-        "innerHTML": "\n<blockquote class=\"wp-block-pullquote\">\n    <p>Paragraph <strong>one</strong></p>\n    <p>Paragraph two</p>\n    <cite>by whomever</cite>\n</blockquote>\n"
-    },
-    {
-        "attrs": {},
-        "innerHTML": "\n"
-    }
-]
diff --git a/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.serialized.html b/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.serialized.html
deleted file mode 100644
index 635df56edcf4f7..00000000000000
--- a/test/integration/full-content/fixtures/core__pullquote__multi-paragraph.serialized.html
+++ /dev/null
@@ -1,3 +0,0 @@
-<!-- wp:pullquote -->
-<blockquote class="wp-block-pullquote"><p>Paragraph <strong>one</strong></p><p>Paragraph two</p><cite>by whomever</cite></blockquote>
-<!-- /wp:pullquote -->