diff --git a/packages/block-library/src/layout-half-media-text/content-area.js b/packages/block-library/src/layout-half-media-text/content-area.js
index 3b042e13c26339..5cd7df0a4bb80c 100644
--- a/packages/block-library/src/layout-half-media-text/content-area.js
+++ b/packages/block-library/src/layout-half-media-text/content-area.js
@@ -23,6 +23,7 @@ export const settings = {
 		hoverMarks: false,
 		selectionMarks: false,
 		settingsMenu: false,
+		inserter: false,
 	},
 
 	edit() {
diff --git a/packages/block-library/src/layout-half-media-text/media-area.js b/packages/block-library/src/layout-half-media-text/media-area.js
index 4dfa2ba2d352d4..cf32a8da329312 100644
--- a/packages/block-library/src/layout-half-media-text/media-area.js
+++ b/packages/block-library/src/layout-half-media-text/media-area.js
@@ -30,6 +30,7 @@ export const settings = {
 		hoverMarks: false,
 		selectionMarks: false,
 		settingsMenu: false,
+		inserter: false,
 	},
 
 	edit: withSelect( ( select, { clientId } ) => {