Usability friction refers to the resistance or obstacles that users may encounter when interacting with a product. It encompasses any elements that make the user experience less smooth or efficient. Reducing friction is a key goal in product design because it can lead to improved user satisfaction, increased engagement, and better overall product performance.
Common friction areas:
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UI: Complicated or cluttered user interfaces.
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Slowness: Slow loading times for websites, or slow running times for applications.
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Onboarding: Lengthy or complex sign-up processes or setup steps.
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Navigation: Unclear navigation or confusing menu structures.
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Data Entry: Long or complex forms can be tiresome for users.
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Errors: Inadequate error messages or lack of feedback can lead to user confusion.
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Payments: Purchasing processes with too many steps or security complexity.
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Inaccessibility: Inaccessible design for people with disabilities.
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Mobile: Inconsistent or poorly responsive design on mobile devices.
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Waste: Unnecessary steps or actions required to complete a task.
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Overload: Too much information or too many choices.