diff --git a/griffon/commands/queries.py b/griffon/commands/queries.py
index e075d7d..87de98d 100644
--- a/griffon/commands/queries.py
+++ b/griffon/commands/queries.py
@@ -5,6 +5,7 @@
     these operations beyond cli
 
 """
+
 import copy
 import logging
 import re
@@ -363,6 +364,12 @@ def retrieve_component_summary(ctx, component_name, strict_name_search):
     default=get_config_option("default", "exclude_unreleased", False),
     help="Exclude unreleased components.",
 )
+@click.option(
+    "--deduplicate/--no-deduplicate",
+    "deduplicate",
+    default=get_config_option("default", "deduplicate", True),
+    help="Deduplicate / do not deduplicate results based on following rules: rhel/rhel-br redundancy",
+)
 @click.pass_context
 @progress_bar(is_updatable=True)
 def get_product_contain_component(
@@ -396,6 +403,7 @@ def get_product_contain_component(
     regex_name_search,
     include_container_roots,
     exclude_unreleased,
+    deduplicate,
 ):
     # with console_status(ctx) as operation_status:
     """List products of a latest component."""
@@ -419,6 +427,7 @@ def get_product_contain_component(
     params.pop("sfm2_flaw_id")
     params.pop("flaw_mode")
     params.pop("affect_mode")
+    params.pop("deduplicate")
     if component_name:
         q = query_service.invoke(
             core_queries.products_containing_component_query, params, status=operation_status
diff --git a/griffon/output.py b/griffon/output.py
index 44e82f9..f389cf4 100644
--- a/griffon/output.py
+++ b/griffon/output.py
@@ -2,6 +2,7 @@
     Gather up all of the messy 'presentation' logic into one place
 
 """
+
 import enum
 import json
 import logging
@@ -426,6 +427,30 @@ def highlight_search_term(search_pattern, text_value):
     return re.sub(search_pattern, "[b]\\g<0>[/b]", text_value)
 
 
+def rhel_br_deduplicate(result_tree: dict) -> dict:
+    """
+    if component exists for both rhel-X and rhel-br-X
+    product version and product stream keep only the rhel-X record
+
+    """
+    filtered_result_tree = result_tree
+    for pv in list(result_tree.keys()):
+        if pv.startswith("rhel-br"):
+            for ps in list(result_tree[pv].keys()):
+                for cn in list(result_tree[pv][ps].keys()):
+                    if cn in result_tree.get(pv.replace("rhel-br", "rhel"), {}).get(
+                        ps.replace("rhel-br", "rhel"), {}
+                    ):
+                        filtered_result_tree[pv][ps].pop(cn)
+
+                if not filtered_result_tree[pv][ps]:
+                    filtered_result_tree[pv].pop(ps)
+
+            if not filtered_result_tree[pv]:
+                filtered_result_tree.pop(pv)
+    return filtered_result_tree
+
+
 def text_output_products_contain_component(
     ctx,
     output,
@@ -460,6 +485,10 @@ def text_output_products_contain_component(
         )
         result_tree = generate_result_tree(normalised_results)
 
+        # perform deduplication
+        if ctx.params["deduplicate"]:
+            result_tree = rhel_br_deduplicate(result_tree)
+
         # TODO - MAVEN component type will require special handling
         if ctx.params["affect_mode"]:
             console.no_color = True
diff --git a/griffon/static/default_griffonrc b/griffon/static/default_griffonrc
index 32f31a3..9203cfd 100644
--- a/griffon/static/default_griffonrc
+++ b/griffon/static/default_griffonrc
@@ -17,12 +17,13 @@ exclude_components = -container-source
     -common-debuginfo
     -doc
     -devel
-    -javadoc 
-    -testlib 
+    -javadoc
+    -testlib
     -repolib
 include_container_roots = False
 exclude_unreleased = False
 filter_rh_naming = True
+deduplicate = True
 
 # profile sections (use with --profile {profile} flag)
 [cloud]