diff --git a/src/web-experiments.ts b/src/web-experiments.ts
index 6e2476d14..244b10bfe 100644
--- a/src/web-experiments.ts
+++ b/src/web-experiments.ts
@@ -43,19 +43,18 @@ export class WebExperiments {
             return
         }
 
-        if (!this._flagToExperiments) {
+        if (this.instance.config.disable_web_experiments) {
+            return
+        }
+
+        if (isNullish(this._flagToExperiments)) {
             // Indicates first load so we trigger the loaders
             this._flagToExperiments = new Map<string, WebExperiment>()
-            // NOTE: Should this only fire once?
             this.loadIfEnabled()
             this.previewWebExperiment()
             return
         }
 
-        if (isNullish(this._flagToExperiments) || this.instance.config.disable_web_experiments) {
-            return
-        }
-
         WebExperiments.logInfo('applying feature flags', flags)
         flags.forEach((flag) => {
             if (this._flagToExperiments && this._flagToExperiments?.has(flag)) {