diff --git a/README.md b/README.md
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 ## INITIAL BUILD RELEASE DATE: JULY 16TH.
 in progress....this README.md is out of date. Documentation site coming soon. 
 
-![image](tools/data/gh_images/verve-logo.png)
+# Verve: Deep Learning fluent in one-liners
 
-# verve: Deep Learning fluent in one-liners
-
-verve is a deep learning API that allows users to use machine learning in their workflows in fluent one-liners. It is written in Python and TensorFlow and makes training neural networks as simple as a one line function call. It was written to make deep learning as simple as possible to every user. 
+Verve is a deep learning API that allows users to use machine learning in their workflows in fluent one-liners. It is written in Python and TensorFlow and makes training neural networks as simple as a one line function call. It was written to make deep learning as simple as possible to every user. 
 *** 
 
 ## Guiding Principles ##