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Collaborative Filtering Recommendation Engine

Within Collaborative Filtering, there are two main branches:

  • Model-Based Collaborative Filtering
  • Neighborhood Based Collaborative Filtering

This practices the implementation of Neighborhood Based Collaborative Filtering.

Similarity Metrics

In order to implement Neighborhood Based Collaborative Filtering, you were introduced to and applied a few techniques to assess how similar or distant two users were from one another:

  • Pearson's correlation coefficient
  • Spearman's correlation coefficient
  • Kendall's Tau
  • Euclidean Distance
  • Manhattan Distance

Business Cases For Recommendations

Finally, you looked at the four ideas needed for businesses to implement successful recommendations to drive revenue, which include:

  • Relevance
  • Novelty
  • Serendipity
  • Increased Diversity