| D02 | D03 | D04 | D05 | D06 | D07 | TOTALS | |
| TA01 Strategic Planning | 7 | 11 | 6 | 0 | 0 | 4 | 28 |
| TA02 Objective Planning | 3 | 9 | 1 | 0 | 0 | 2 | 15 |
| TA03 Develop People | 7 | 4 | 3 | 0 | 1 | 2 | 17 |
| TA04 Develop Networks | 3 | 3 | 3 | 1 | 0 | 0 | 10 |
| TA05 Microtargeting | 1 | 2 | 1 | 0 | 0 | 1 | 5 |
| TA06 Develop Content | 8 | 8 | 6 | 1 | 0 | 0 | 23 |
| TA07 Channel Selection | 4 | 1 | 1 | 2 | 0 | 0 | 8 |
| TA08 Pump Priming | 6 | 3 | 3 | 0 | 0 | 3 | 15 |
| TA09 Exposure | 3 | 9 | 0 | 0 | 0 | 0 | 12 |
| TA11 Persistence | 1 | 2 | 1 | 0 | 0 | 0 | 4 |
| TA12 Measure Effectiveness | 0 | 1 | 2 | 0 | 0 | 0 | 3 |
| TOTALS | 43 | 53 | 27 | 4 | 1 | 12 | 140 |