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[A/B]: Enterprise CTAs on pricing page #2868

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Yndira-E opened this issue Dec 4, 2024 · 0 comments
Open

[A/B]: Enterprise CTAs on pricing page #2868

Yndira-E opened this issue Dec 4, 2024 · 0 comments
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@Yndira-E
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ab-testing Issues associated with a Website A/B test

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Yndira-E commented Dec 4, 2024 •
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What are your variants?

control:
CTA:

  • Cloud and Self-Hosted: Book a demo

Clicks on the last 30 days:

  • Cloud: 8
  • Self-Hosted: 14

test: Since the book a demo CTA is getting such a low CTR, we're changing them to the following:

CTA:

  • Cloud: Contact Us
  • Self-Hosted: Get 30-days free trial license

We'll check in a month to see if this improved the CTR for the enterprise tier.

Related PRs:
#2866

What does success look like?

Example success metrics could be:

  • Increased number of clicks on the Enterprise CTAs in the hero section.
@Yndira-E Yndira-E added the ab-testing Issues associated with a Website A/B test label Dec 4, 2024
@Yndira-E Yndira-E self-assigned this Dec 4, 2024
@Yndira-E Yndira-E mentioned this issue Dec 4, 2024
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