Design a Code.mil logo

[fulldecent]

Work plan

• Identify agency/code that will take final custody of code.mil
• Identify stakeholders that have decision making authority at that agency/code
• State purpose and audience
• Identify design requirements (color requirements, fonts which the agency prefers)
• Propose candidate designs
• Cut designs into vector format, and rasters as needed (including favicons)

[fulldecent]

Here you go:

favicons.zip

Methodology:

1. Save https://github.com/deptofdefense/code.mil/blob/static-site/assets/images/dds-logo-desktop-full.png
2. Use https://realfavicongenerator.net/
3. Decompress
4. Use ImageOptim on those files
5. Recompress and attach here

[jordangov]

I'd like to rename this issue to "Design a Code.mil logo" and then we can use that logo in all formats/sizes, including a favicon. Thoughts?

[fulldecent]

@jordangov Updated issue for new issue scope.

[jordangov]

For now, the first two checkboxes are still DDS, with myself and the DDS design team as the reviewers. Stakeholders could be anyone in DoD. :)

[arichiv-usds]

@LillyMadigan any interest in taking a stab at this? EX: Code.gov logo in upper left corner https://code.gov/

[jordangov]

Or maybe Meenal? I'm not sure she's on GH yet

[arichiv-usds]

@meenaldds

[jotasprout]

If all you really need is something consistent with code.gov's like @arichiv-usds mentioned, I can do that. What requirements do you have re: file format (besides the ico, of course) and dimensions?

[jordangov]

That was one idea, but honestly, we're pretty open. :)

In terms of formats, it would be great to have both an svg and a png version. I don't anticipate any need for high res printing, so really just good digital versions. Dimensions are open as well, but we'll need to figure out how to lay it out on our templates for the web.

[jotasprout]

Whom should I contact to ask what typeface code.gov used? I've sent a message to the contact email address on their repo asking for the typeface or a native file they might be willing to share.

[jordangov]

That's probably the right contact. You could also add an issue on their github I suppose.

[jotasprout]

I think I did that as well. I received an auto-response from the email stating my message was sent to some sort of newsgroup, if I understood it correctly. In the meantime, I'll start on one of my own.

[jotasprout]

It just occurred to me that their logo doesn't say "gov". Since code.gov and code.mil work for the same government and are part of the same umbrella (correct?), can we just use the same logo? After all, you both use the same favicon.

[jordangov]

We are not under the same "umbrella" exactly. They are two distinct efforts with different goals. We would like to have branding all our own in the long run. I think the original thought was just that the Code.gov logo was an example of something, not that we wanted to modify it and reuse.

[jotasprout]

Can I post possible images here in a comment for feedback or should I actually go through a whole PR?

[jordangov]

Sure thing!

[bushidocodes]

If this isn't in flight, this task might be a good candidate for the Operation Code Holiday Hackathon on Dec 7-8. I got a message from an illustrator that is trying to break into UX design. This seems like it would be a great fit for that person.

[jordangov]

Sounds great!

[jrspxjosh]

I have designed a logo through the Operation Code Hackathon and I was told by Ricardo A. Reyes to put it here.
code.mil2.pdf

[appanzl]

Hey, having trouble uploading a pdf but easy enough to walk you through the design assuming this is still open.
using 'Segeo UI' font, text '.mi_', and i had text color '#585858' on a '#FFFFFF' background to blend with your current page
hope it's of interest or at least gives you something to consider new options

[jordangov]

Can you upload an image file instead? Would be nice to see it.

[appanzl]

codemil-logo.pdf

[jrspxjosh]

Hello everyone, I'm confused as to how I'm part of this email. I designed a logo a while back, but never received a reply from it.

…

Sent from my iPhone

On Dec 13, 2019, at 10:02 AM, appanzl ***@***.***> wrote:  codemil-logo.pdf — You are receiving this because you commented. Reply to this email directly, view it on GitHub, or unsubscribe.

[jordangov]

@appanzl I'm not sure I understand the intent behind your design. It doesn't really convey what Code.mil is about, and I'm unclear why you're leaving off the "L" at the end of ".mil" ?

@jrspxjosh You're subscribed to the github issue, hence the email notifications (I'm guessing). Sorry for the radio silence, this project took a back seat lately. I took a look at your design. I think the second one in your design has potential for us, but can we switch the color palette on the brackets to shades of blue to match the site?

[appanzl]

@jordangov, was just taking a stab at it since I came across an open discussion, no problem.
So, the underscore following the 'i' is a visual to build an L while also, intending to, impose a feel of being mid-coding. Personally, it's reminiscent of writing in command prompt, the underscore being from the text cursor position, unfortunately that looked blocky. The sergeo font for familiarity since that's what github uses on the site and i'm assuming most people visiting the code.mil page would be very familiar with github. @jrspxjosh color schema, totally open. just wanted to present a minimalist design. This much explanation must mean it wasn't a success though, oh well.

[afomi]

Still valid?

[benmcnelly]

Here is what I propose:
Open source font: https://fonts.google.com/specimen/Raleway

Design language:

This would allow for icon, favicon, header logo, and look good in print, embroidery, screen-print, etc.

This also can be used inverted or with any solid color to match the theme of the document or page. I believe the bracket design language conveys the intended purpose of the program and the simplicity makes it adaptable to future needs and uses, while still conveying a clean and purposeful intent.

source files:
code_mil.pdf