diff --git a/data/json/vitamin.json b/data/json/vitamin.json
index d724eb2457ab3..f3dd1c7d6300a 100644
--- a/data/json/vitamin.json
+++ b/data/json/vitamin.json
@@ -517,6 +517,7 @@
     "type": "vitamin",
     "vit_type": "counter",
     "name": { "str": "Consumed human flesh" },
+    "flags": [ "NO_SELL" ],
     "min": 0,
     "max": 10000,
     "rate": "1 h"
diff --git a/src/item.cpp b/src/item.cpp
index 9b791a9a7e605..25270e5c6bf2d 100644
--- a/src/item.cpp
+++ b/src/item.cpp
@@ -229,6 +229,7 @@ static const vitamin_id vitamin_human_flesh_vitamin( "human_flesh_vitamin" );
 
 // vitamin flags
 static const std::string flag_NO_DISPLAY( "NO_DISPLAY" );
+static const std::string flag_NO_SELL( "NO_SELL" );
 
 // fault flags
 static const std::string flag_BLACKPOWDER_FOULING_DAMAGE( "BLACKPOWDER_FOULING_DAMAGE" );
@@ -7120,6 +7121,16 @@ int item::price_no_contents( bool practical, std::optional<int> price_override )
         price *= fault->price_mod();
     }
 
+    if( is_food() && get_comestible() ) {
+        const nutrients &nutrients_value = default_character_compute_effective_nutrients( *this );
+        for( const std::pair<const vitamin_id, int> &vit_pair : nutrients_value.vitamins() ) {
+            if( vit_pair.first->has_flag( flag_NO_SELL ) ) {
+                price = 0.0;
+            }
+        }
+    }
+
+
     return price;
 }