diff --git a/client/landing/stepper/declarative-flow/internals/steps-repository/free-setup/index.tsx b/client/landing/stepper/declarative-flow/internals/steps-repository/free-setup/index.tsx
index 38747fdfb441b8..57efcd84bc4464 100644
--- a/client/landing/stepper/declarative-flow/internals/steps-repository/free-setup/index.tsx
+++ b/client/landing/stepper/declarative-flow/internals/steps-repository/free-setup/index.tsx
@@ -48,7 +48,9 @@ const FreeSetup: Step = function FreeSetup( { navigation } ) {
 			const file = new File( [ base64ImageToBlob( siteLogo ) ], 'site-logo.png' );
 			setSelectedFile( file );
 		}
-	}, [ state ] );
+		// These are the actual dependencies, not the state object.
+		// eslint-disable-next-line react-hooks/exhaustive-deps
+	}, [ state.siteTitle, state.siteDescription, state.siteLogo ] );
 
 	const handleSubmit = async ( event: FormEvent ) => {
 		event.preventDefault();