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Encourage or enforce naming conventions for campaign prompts #678

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aschweigert opened this issue Nov 23, 2021 · 0 comments
Open

Encourage or enforce naming conventions for campaign prompts #678

aschweigert opened this issue Nov 23, 2021 · 0 comments

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@aschweigert
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aschweigert commented Nov 23, 2021

From Brian: At Reveal, we have created a naming convention for campaign prompts to overcome the limitations of the built-in event tracking. The name of every prompt contains.

  • The location/placement of the prompt.
  • A descriptive name of the campaign/intent of the prompt.
  • The first few words on the content in quotation marks
  • A parsable (read: consistent and concise) description of the action we’re trying to get people to take when they interact with the prompt.

Some examples:

  • Toaster, everyday “As a nonprofit” podcast/newsletter signup [newsletter]
  • End-of-article, “Through your ongoing generosity” everyday donation prompt [donation]
  • Above-header, 2022 spring drive “Taking on powerful interests” [donation]
  • Popup, extra special “Support fearless journalism” short-term newsletter [newsletter]
  • Top-of-episode, everyday “Ads?” podcast/newsletter signup [newsletter]

The specifics might vary by newsroom but I agree with this:

At the very least, the description of the desired action of the prompt (“donation”, “newsletter”, etc.) would make it far simpler to analyze prompt performance across newsrooms.

Maybe we'd do at least the location/placement + desired action (which should be consistent across all/most newsrooms).

Asana: https://app.asana.com/0/1200942827698993/1201001433518041/f
Details: https://docs.google.com/document/d/18dBs-2PiYre8msDaZswRdciSmqExVfMrN9GgpaO9qsg/edit#heading=h.v0g616rewwac

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