| copyright | lastupdated | subcollection | ||
|---|---|---|---|---|
|
2019-03-07 |
personality-insights |
{:shortdesc: .shortdesc} {:new_window: target="_blank"} {:tip: .tip} {:important: .important} {:note: .note} {:deprecated: .deprecated} {:pre: .pre} {:codeblock: .codeblock} {:screen: .screen} {:javascript: .ph data-hd-programlang='javascript'} {:java: .ph data-hd-programlang='java'} {:python: .ph data-hd-programlang='python'} {:swift: .ph data-hd-programlang='swift'}
{: #needs}
Needs describe at a high level those aspects of a product that are likely to resonate with the author of the input text. The following table describes the twelve needs that the service evaluates. {: shortdesc}
A score above the mean of 0.5 indicates a greater than average tendency for a characteristic. A score at or above 0.75 indicates readily discernible aspects of the characteristic; such scores are considered high. For more information, see Percentiles for personality characteristics.
| Need | Individuals who score high... |
|---|---|
| Excitement | Want to get out there and live life, have upbeat emotions, and want to have fun. |
| Harmony | Appreciate other people, their viewpoints, and their feelings. |
| Curiosity | Have a desire to discover, find out, and grow. |
| Ideal | Desire perfection and a sense of community. |
| Closeness | Relish being connected to family and setting up a home. |
| Self-expression | Enjoy discovering and asserting their own identities. |
| Liberty | Have a desire for fashion and new things, as well as the need for escape. |
| Love | Enjoy social contact, whether one-to-one or one-to-many. Any brand that is involved in bringing people together taps this need. |
| Practicality | Have a desire to get the job done, a desire for skill and efficiency, which can include physical expression and experience. |
| Stability | Seek equivalence in the physical world. They favor the sensible, the tried and tested. |
| Challenge | Have an urge to achieve, to succeed, and to take on challenges. |
| Structure | Exhibit groundedness and a desire to hold things together. They need things to be well organized and under control. |